Marketing Operation & Omni channel Manager

Career Category

Marketing

Job Description

Main purpose of Job & Responsibility:

Majorly support brand team for marketing campaign operation and omnichannel strategy & execution through digital touch points.

<< Omni channel Campaign Operation Management >>

• Collaborate with JAPAC / Global team and take the leadership in Japan to launch the global customer experience base campaign framework. Incl. developing campaign design process & toolkit.
• Provide advice / consultation for commercial stakeholders on how to leverage marketing automation platforms & service such as Salesforce Marketing Cloud, VEEVA Sales CRM, into the campaign planning process.
• Coordinate between brand team (Oncology TA), agency, Global Service Center for omnichannel campaign execution.
• Support brand team for contents tagging and KPI design & tracking for campaign performance measurement.

<< Omni Channel strategy planning & Excellence>>

• Develop digital channel strategy and align with global / local brand strategy.
• Provide guidance / excellence on omni channel execution base on the research of industry trends or case study from other affiliates.

<< Team Management / Project Management >>

• Facilitate workshop / meeting with commercial stakeholders (local and global) for business discussion / training.
• Manage project and service delivered by external biz partners / vendors and Global Service Center support team.
• Budget control incl. team’s OPEX forecasting & execution.

Desired Skills

• Strong leadership, collaborating, and influencing skills with a demonstrated ability to achieve goals and results in a highly matrixed environment.
• Good capability and high flexibility of dealing with uncertainty.
• Solid understanding of (at least one of) the CRM / digital marketing platform (for example, Veeva, SFMC, CMS, etc,.)
• Has knowledge of omnichannel campaign journey design & operation (incl. tracking and performance evaluation).
• Good at documentation/presentation, experience facilitating conversations and driving decisions between cross-function organization.
• Strong consultative problem-solving skills.
• Able to manage and take the ownership of multiple tasks independently.
• Language: Japanese (native level) & English fluency, both oral and written communications are required

Qualifications

• Experience in digital marketing/SFE (Sales Force Effectiveness) for minimum of 3 years in pharmaceutical company in Japan
• Basic knowledge or certification of digital service (incl. marketing platform automation, data flow, service integration with 3rd party vendor)
• Bachelor’s or master’s degree of university , Better to have Master / Certification of Business Administration

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