PR Specialist - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

The Role:

As the PR Specialist for HOKA, you will support the delivery of the EMEA PR and Ambassador strategy across key markets, helping to build brand awareness, cultural relevance, and consumer engagement in line with regional and global objectives.

Your work will focus on coordinating day-to-day PR, influencer, and ambassador activity, ensuring campaigns, product launches, events, storytelling initiatives, and partnerships are executed seamlessly and to a high standard.

You will collaborate closely with agency partners, media contacts, ambassadors, influencers, and cross-functional teams across marketing, social, sports marketing, events, and product to deliver integrated campaigns that strengthen HOKA's presence across sport, lifestyle, and culture.

Your Impact:

• Own the coordination of PR, influencer, and ambassador activity across EMEA markets.
• Develop strong relationships with agencies, media, influencers, ambassadors, and internal stakeholders.
• Collaborate with local, regional, and global teams to execute integrated campaigns and activations.
• Ensure campaigns, launches, events, and storytelling initiatives are delivered on time, within budget, and to brand standards.
• Care for ambassador programmes, product seeding, press samples, and campaign logistics.
• Support reporting, campaign tracking, media monitoring, and performance analysis to optimise future activity.
• Lead efficient communication processes and maintain organised systems that support smooth execution across the region.

We celebrate diversity of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

• You are a highly organised project coordinator who can manage multiple priorities in a fast-paced environment.
• You're comfortable building relationships with a variety of stakeholders, both internally and externally.
• You understand the role PR, influencer marketing, and ambassador partnerships play in building brands and engaging consumers.
• You have excellent communication skills and a strong attention to detail.
• You thrive in a collaborative environment and enjoy bringing campaigns and activations to life.
• You are proactive, adaptable, and solutions-focused.

We would Love to Hear from People with:

• Experience in PR, communications, influencer marketing, brand marketing, or a related field.
• Experience supporting PR campaigns, influencer activations, ambassador programmes, events, or product launches.
• Knowledge of sport, fashion, lifestyle, or consumer brands.
• Experience working with agencies, media, influencers, talent partners, or ambassadors.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Experience with media monitoring, reporting, influencer tracking, or analytics platforms is a plus.
• A degree in Communications, Public Relations, Marketing, Journalism, or a related discipline is beneficial but not essential.

What We Will Give You:

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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