Product Content Lead

ABOUT INCARD

Incard’s mission is to build the financial operating system for entrepreneurs.

We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.

Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

THE ROLE

We’re looking for a Product Content Lead to become the on-camera host and voice of Incard’s educational and product-led content.

This is a highly visible, execution-first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories.

This is not a behind-the-scenes content role. It’s a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.

KEY RESPONSIBILITIES

PRODUCT EDUCATION & CONTENT OWNERSHIP

- Own Incard’s product-led and educational content end-to-end

- Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform

- Turn complex product features into simple, engaging, founder-friendly narratives

- Continuously refine content formats based on product evolution and user feedback

HOSTING & FOUNDER CONVERSATIONS

- Host conversations with e-commerce founders, DTC brands, digital agencies, and operators

- Lead interviews, discussions, and educational formats focused on real business challenges

- Act as a trusted, credible voice within the e-commerce and digital business ecosystem

- Support founder-led and ecosystem-driven growth initiatives through content

CONTENT CREATION & DISTRIBUTION

• Script, structure, and present content across:
• YouTube
• LinkedIn
• Other relevant social and video platforms

- Collaborate closely with Marketing and Product to align content with launches and priorities

- Ensure messaging is clear, consistent, and rooted in real product value

BRAND REPRESENTATION & OFFLINE PRESENCE

• Represent Incard in offline contexts when needed:
• Events
• Panels
• Demos
• Workshops
• Founder meetups

- Act as a product and brand ambassador in front of customers, partners, and the ecosystem

WHAT WE’RE LOOKING FOR

EXPERIENCE

- Strong, natural on-camera presence

- Proven ability to host, present, and explain confidently on video

- Clear, confident American accent

- Solid understanding of business, e-commerce, SaaS, or digital business models

- Experience explaining complex products or concepts to non-technical audiences

SKILLS & MINDSET

- Strong storytelling and communication skills

- Comfortable being the public-facing voice of a product and brand

- Ability to simplify complexity without losing depth or credibility

- Curious, structured, and product-minded

- Comfortable collaborating cross-functionally with Product, Marketing, and Growth

- High ownership, high standards, low ego

NICE TO HAVE

- Experience hosting podcasts, YouTube series, webinars, or live content

- Previous exposure to fintech, e-commerce, or SaaS products

- Public speaking or event experience

- Familiarity with product-led growth or educational content strategies

LOCATION

This role can be based in London, with hybrid work.

We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.

BENEFITS:

- Competitive cash-based compensation

- Incard stock options

- 25 days of paid time off per year, plus bank holidays and your birthday off

- Global health insurance and unlimited paid sick leave