Director of Operations - Metro Detroit

JETSET Pilates is where high-energy movement meets modern luxury. Rooted in Miami and expanding across Metro Detroit, our studios deliver a 50-minute, full-body, high-intensity Pilates experience in a sleek, elevated environment designed to feel like a first-class escape.

Every detail—from expert instruction and DJ-curated playlists to premium equipment and the studio atmosphere—is intentionally designed to inspire results, confidence, and community.

About the Role

What You’ll Do

• Own operational performance across all studio locations, with a focus on revenue, membership growth, utilization, retention, lead conversion, labor efficiency, and profitability.
• Establish clear performance expectations and maintain a consistent operating cadence across all locations.
• Analyze studio KPIs and business trends to identify opportunities, address performance gaps, and develop actionable strategies for improvement.
• Ensure consistent execution of JETSET operating procedures, systems, policies, and brand standards across every location.
• Proactively identify and resolve operational challenges to support smooth and efficient day-to-day studio operations.
• Lead, coach, and manage General Managers, creating a high-performing and accountable studio leadership team.
• Set clear expectations for General Managers and regularly evaluate performance against studio goals, KPIs, and operational standards.
• Develop General Managers as business leaders, strengthening their ability to manage their teams, drive sales, improve retention, and take ownership of studio performance.
• Partner with General Managers on staffing strategy, hiring, onboarding, training, performance management, and team development.
• Build a strong leadership pipeline to support future studio growth and expansion.
• Foster a positive, performance-driven culture rooted in accountability, communication, collaboration, and the JETSET brand.
• Drive studio-level sales execution to support membership growth, lead conversion, retention, and overall revenue goals.
• Hold studio leadership accountable for consistent lead management, follow-up, sales activity, and conversion.
• Identify opportunities to strengthen the client journey and increase long-term engagement and retention.
• Ensure every studio consistently delivers an elevated client experience aligned with JETSET’s premium brand standards.
• Partner with studio leadership to recognize trends in client feedback and implement solutions that strengthen the overall experience.
• Lead the operational execution of new studio openings across Metro Detroit.
• Partner with ownership and JETSET HQ teams throughout the pre-opening process to ensure operational readiness and alignment with brand standards.
• Oversee hiring, onboarding, training, presales readiness, staffing, and operational launch preparation for new locations.
• Support new studios through opening and stabilization, ensuring a strong transition into ongoing operations.
• Partner with ownership on expansion strategy and provide operational insight into future locations, staffing needs, infrastructure, and market growth.
• Collaborate with ownership, General Managers, and marketing partners to execute local marketing strategies that drive awareness, leads, memberships, and community engagement.
• Support pre-opening marketing and presales initiatives for new studios.
• Ensure studio teams consistently execute local grassroots marketing, partnerships, events, and community-building initiatives.
• Identify opportunities to strengthen JETSET’s presence and reputation within each local market.
• Oversee facilities, equipment, and vendor management across locations to maintain safe, clean, premium studio environments.
• Ensure operational issues are addressed quickly and effectively with minimal disruption to the client experience.
• Maintain appropriate staffing levels and team structures across locations while balancing operational needs and labor efficiency.
• Implement and maintain SOPs, reporting tools, and scalable systems that create consistency across the organization.

What We’re Looking For

• Proven multi-unit leadership experience in boutique fitness, hospitality, retail, wellness, or another high-touch consumer-facing business.
• Experience directly managing and developing General Managers or other location-level leaders.
• Experience opening new locations and/or leading multi-site operational rollouts.
• Demonstrated ability to drive revenue, sales performance, operational efficiency, and team accountability.
• Strong understanding of KPIs with the ability to analyze performance, identify trends, and translate data into action.
• Exceptional leadership and coaching skills with a track record of building high-performing teams.
• Highly organized and detail-oriented, with the ability to manage multiple priorities across several locations.
• Strong problem-solving skills and the ability to make sound decisions in a fast-paced, high-growth environment.
• Clear, confident communicator with a polished and professional presence.
• High ownership mentality with a strong sense of accountability and follow-through.
• Tech-savvy and comfortable working with POS and studio management systems, reporting tools, and standard business software; Mindbody experience preferred.
• Passion for health, fitness, hospitality, and delivering an exceptional client experience.
• Flexible availability, including some early mornings, evenings, and weekends as needed to support studio operations, events, and new openings.
• Ability and willingness to travel between studio locations and support new openings as needed.
• Enthusiasm for JETSET Pilates and commitment to representing the brand at the highest level.

About This Opportunity