Vice President, Global Brand Experience

Vice President, Global Brand Experience

Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.

The Vice President, Global Brand Experience is responsible for defining and delivering a globally consistent, compelling omnichannel brand experience with a strong focus on Direct-to-Consumer (retail and digital).

This leader will elevate our global brand positioning through innovative store design, best-in-class visual merchandising, and powerful product storytelling across all markets and store formats. You will shape how consumers experience our brand - from windows and flagships to digital touchpoints - ensuring we show up as a true lifestyle destination wherever we operate.

Reporting to the CMO, this leader will blend creativity with operational rigor, driving brand elevation, DTC productivity, and sustainable revenue growth at scale.

About the Job

• Develop and oversee a globally consistent and compelling omnichannel brand experience across physical and digital channels.
• Lead the evolution of store design concepts, layouts, and fixtures to elevate brand expression and improve store productivity.
• Define and drive a global visual merchandising strategy that amplifies “big ideas,” strengthens category storytelling, and reinforces lifestyle positioning.
• Champion best-in-class VM execution across key markets, cities, and store formats — including flagship and high-visibility environments.
• Partner upstream with Merchandising and cross-functional teams to ensure brand experience is embedded throughout the go-to-market process.
• Extend brand principles across select wholesale environments to ensure consistent and elevated presentation beyond owned channels.
• Build strong global alignment across regional teams to deliver consistent execution at scale.
• Manage external vendors and agency partners to ensure quality, innovation, and operational excellence.

About You

You are a visionary and commercially grounded brand leader who understands how to translate brand strategy into powerful physical and digital experiences. You thrive at the intersection of creativity and performance and know how to drive both brand elevation and business results.

• Lead with clarity, vision, and purpose.
• Translate brand strategy into powerful physical and digital experiences.
• Influence cross-functional partners and build alignment across diverse global teams.
• Distill multiple viewpoints into focused, actionable plans.
• Balance creativity with performance and productivity.
• Bring strong visual merchandising instincts, especially in storytelling and high-impact retail environments.
• Ruthlessly prioritize and maintain focus on what drives the greatest impact.
• Deliver results with speed, accountability, and excellence.

Key Qualifications

• Proven experience developing global brand positioning and visual merchandising strategies and guidelines.
• Demonstrated success elevating brand perception and improving store productivity through innovative store design, layouts, and fixtures.
• Deep omnichannel expertise across retail and digital environments.
• Strong cross-functional leadership with the ability to influence diverse global stakeholders.
• Track record of driving consistent execution at scale across multiple markets and store formats.
• Global vendor management experience.
• Strong product storytelling capability.
• Deep understanding of product, consumer insights, and market trends.
• High retail acuity and strong commercial acumen.
• Experience in retail apparel preferred.
• Background in merchandising, product, design, retail marketing or digital visual merchandising is a plus.

This is a hybrid position based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs.

The expected starting salary range for this role is $297,000-$435,600 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

EOE M/F/Disability/Vets

LOCATION

San Francisco, CA, USA

FULL TIME/PART TIME

Full time

FILL DATE

This position is expected to be filled by 08/01/2026.

Current LS&Co Employees, apply via your Workday account.