Performance Specialist

The purpose of this role is to assist the team in their day to day duties and coordination of campaigns and initiatives

Job Description:

Key responsibilities: Execute online performance campaigns:

• Setup or create paid/organic performance campaigns across display, search, social media, video, native, programmatic ads channels/platforms and Clients’ own media (Website & App/Marketplaces/social media channels/Pages/Shops) as per plan approved by Clients.
• Monitor and optimize the performance campaigns to ensure the best outcome of the ads spending
• Analyze the campaign data and suggest any changes to the plan if needed for better results.
• Prepare campaign reports and data visualization as required, including achieved vs. Target KPI’s, analysis and suggestion for next period
• Take part in the campaign planning stage as guided by direct supervisor:
• Clarify the campaign objective & KPIs
• Collect data for planning stage from various resources such as clients’ previous campaigns, suppliers, publishers, industry reports
• Perform necessary research for planning such as keyword analysis, website audit, channel analysis, etc.

Update new trends and relevant knowledge:

• Actively follow and update on changes to all platforms for performance marketing which have direct impact on daily tasks
• Attend all training conducted by direct supervisor and coaching/sharing sessions at department and company level
• Take turn to present any updates/trends to the Performance team as required

Job Requirements

Knowledge & experiences

• Minimum three years of experience in digital media execution and media agency background.
• Self-serve platform knowledge, e.g. Google Ads, Facebook Business Manager.
• Experience in E-commerce Onsite & Offsite Ads.
• Expert knowledge of ad ops and measurement platforms (e.g. Integral Ad Science, MOAT, Double Verify, Grapeshot, etc).
• Thorough understanding of the programmatic buying process.
• Knowledge of display, video, OTT, paid social and audio inventory ecosystem, and ad formats, including planning and buying capabilities.
• Hands-on running of performance campaigns is a plus.

Skills/Abilities

• Time Management
• Project Management
• Logical Thinking
• Data Analytics

Location:

Ho Chi Minh City

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)