The purpose of this role is to provide integrated programme strategy for multi-channel programmes for clients. This role supports daily programme management and delivery for clients and is a partner to the director level personnel on the client side.
Job Description:
构建、制定和提供全渠道战略营销计划 在客户相关的项目中应用当前的市场营销趋势,制定当前的战略计划和长期的转型战略计划 深入了解市场营销在不同垂直市场和环境下对客户的差异 与关键客户联系人建立值得信赖的长期关系 确保通过一系列最佳实践解决方案、技能、能力和原创思维,为客户提供富有意义的价值 与内部团队(客户管理、运营、创意分析等)及合作代理商合作并建立良好的关系,了解跨渠道建议/计划的可行性 确定关键数据点和度量,以显示我们的方法和策略对客户业务的影响,报告我们所取得的业绩,以及管理整个互动中出现的挑战
Location:
Shanghai - Haisu Plaza
Brand:
Merkle
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
Seen 4 days ago.
Original posting on MKTG's site ↗
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