Marketing Campaign Specialist - Governance Business

As a Marketing Campaign Specialist - Governance Business reporting to the Senior Manager — Marketing, you'll play a critical role in delivering integrated marketing campaigns that drive demand generation, brand awareness, and pipeline growth for Nasdaq's Governance Solutions business. You'll thrive in this position if you're data-driven, collaborative, and passionate about marketing in a fast-paced, global environment — someone who translates insight into action and gets things done across teams and time zones. Key Responsibilities Design and execute multi-channel marketing campaigns that drive lead generation, audience engagement, and measurable business impact. Partner with cross-functional teams — including product, sales, content, digital, and events — to deliver targeted, data-driven marketing programs aligned with business priorities. Track, analyze, and report on campaign performance, using insights to continuously optimize marketing effectiveness. Leverage marketing automation and analytics platforms to support campaign delivery, tracking, and reporting across the full funnel. Manage activation budgets and collaborate with external agencies and vendors to ensure high-quality program execution. Required Qualifications Bachelor's degree in marketing, business, or a related field, or equivalent practical experience. 6–8 years of experience in B2B marketing, preferably in financial services, fintech, or a comparable industry. Proven ability to develop and execute integrated marketing campaigns with measurable results across demand generation and digital channels. Strong analytical skills with the ability to translate data into actionable marketing decisions. Proficiency in marketing automation tools and platforms such as Marketo, Salesforce, or equivalent. Preferred Qualifications Experience with account-based marketing (ABM) strategies and digital performance marketing. Background in capital markets, fintech, or a regulated industry environment. Demonstrated success working across global, cross-functional teams and managing multiple campaigns simultaneously. This position will be located in Bonifacio Global City, Taguig, Philippines, and offers the opportunity for a hybrid work environment at least 2 days a week in-office, subject to change, providing flexibility and accessibility for qualified candidates. Benefits & Rewards We offer a competitive, well-rounded rewards package designed to support the financial, physical, and emotional well-being of our employees and their families (where applicable). We utilize a structured job architecture and career framework to ensure growth opportunities are transparent, fair, and accessible to all employees. For more information, visit Nasdaq Manila Career Page Come as You Are Nasdaq is an equal opportunity employer. We welcome applications from candidates of all backgrounds and identities. We are committed to fostering an inclusive workplace where diverse perspectives, experiences, and identities are valued and celebrated. We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process. At Nasdaq, we’re proud to be the engine behind the world’s capital markets. But we don’t stop there. We build the technology that drives transparency, trust, and access—helping economies grow and people thrive. Our purpose is to advance economic progress for all. Whether you’re a client, a colleague, or part of our broader community, we’re here to move markets—and possibilities—forward. Join our Talent Community to stay in the loop on upcoming roles, events, and new opportunities across Nasdaq. Our hybrid work model, NasdaqBlend, gives you flexibility to do your best work—whether that’s from home, in the office, or a mix of both. Check the job listing or reach out to our team for role-specific details. We’re a global team of over 8,500 innovators across 38 countries, united by a shared purpose: advancing economic progress for all. It’s not just what we do—it’s how we do it, together. Want a deeper look into our culture? Explore our Culture Book. We support your success through You&Q, our total rewards program that covers every dimension of life—from building wealth and growing your career to prioritizing well-being and family care. Join the Team Advancing Economic Progress for All.