Vice President of Marketing

At Offchain, we aren’t just building products: we’re leading a movement.

As pioneers in blockchain scalability and security, we're at the forefront of transforming how the world interacts with decentralized applications. We're laying the foundation that will define the next generation of digital commerce, governance, and human interaction. This involves tackling real-world challenges that come with scaling blockchain technology, without compromising on its core principles: decentralization, security and transparency.

At the center of this vision is our people. Our team is made up of thinkers and doers that embrace new challenges and seek solutions that push existing boundaries. If you’re energized by solving unprecedented problems, and believe in the role that decentralized systems will play in creating a more equitable digital future, then we want to hear from you.

Why Offchain?

Offchain is setting the pace for the entire Ethereum ecosystem. We built the Arbitrum stack that powers Arbitrum One, the most widely adopted Ethereum scaling solution that exists today.

Arbitrum’s ecosystem is undergoing tremendous growth with hundreds of projects and dApps on Arbitrum One today. Over 100 different teams have used Offchain technology to build their own Arbitrum chains. Major players in the space, Robinhood, BlackRock, Ethena Labs, Securitize, Aave, and Apechain are all using the Arbitrum stack.

Arbitrum’s thriving ecosystem wouldn’t exist without our advanced technology stack. Arbitrum, Prysm, ZeroDev. These aren’t just product names. These are tools that are actively reshaping what's possible on Ethereum and advancing its core infrastructure.

To top it all off? We’re backed by $124 million in funding. We’ve demonstrated consistent execution with billions in secured value, thousands of supported projects, and infrastructure processing millions of transactions seamlessly.

What is the role:

What you'll do:

• Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative.
• You are biased toward action.
• Establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops.
• Build a team culture that values speed, clarity, creativity, ownership, and high standards.
• Manage and mentor a team across multiple workstreams while remaining close enough to the work to improve it directly
• Build and grow the marketing team thoughtfully, knowing when to hire, when to level up existing contributors, and how to create role clarity without slowing execution.
• Create the operating structure required for fast execution, clear decision-making, strong cross-functional alignment, and measurable outcomes.
• Build Offchain’s demand generation and marketing operations capabilities from the ground up, including lead capture, CRM architecture, audience segmentation, qualification, scoring, nurture, lifecycle tracking, routing, and business development handoff.
• Establish full-funnel attribution that connects campaigns, content, events, partnerships, web activity, product engagement, and executive channels to enterprise pipeline, customer adoption, monetizable activity, and revenue.
• Partner with business development, product, data, and finance to define revenue objectives, funnel stages, shared KPIs, service-level expectations, and reporting standards.
• Create clear systems for tracking where demand comes from, how prospects and partners progress, which programs influence conversion, and where investment should increase or change.
• Build dashboards and reporting rhythms that make marketing performance visible to leadership and actionable for the team.
• Develop a disciplined experimentation framework for identifying and scaling new sources of qualified demand, monetizable volume, customer adoption, and revenue.
• Balance near-term commercial objectives with the long-term growth and health of the Arbitrum ecosystem.
• Establish Offchain, and associated products as credible voices in the evolution of programmable markets, tokenization, financial infrastructure, and blockchain adoption.
• Partner with founders, executives, PR, product, BD, and ecosystem teams to develop high-quality communications across earned, owned, and partner channels.
• Guide founder and executive storytelling across op-eds, interviews, panels, social, and strategic announcements.
• Build a stronger editorial engine, including essays, reports, partner stories, market commentary, launch narratives, and recurring content franchises.
• Ensure external communications are precise, defensible, and grounded in real product value.
• Develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels.
• Build partner marketing motions that make strategic launches feel larger, clearer, and more commercially relevant.
• Monitor market shifts, competitor moves, policy conversations, institutional adoption, developer behavior, and media narratives.
• Turn market intelligence into fast action: messaging updates, executive talking points, campaign ideas, social responses, partner opportunities, and content angles.
• Operate with urgency without sacrificing accuracy.
• Define how marketing success is measured across awareness, narrative adoption, developer engagement, partner amplification, qualified demand, enterprise pipeline, web traffic, launch performance, network growth, monetizable activity, and revenue contribution.
• Build reporting habits that show what is working, what needs to change, and where marketing is creating measurable business impact.
• Guide the team in using data to improve campaigns, content, channels, audience strategy, conversion, and resource allocation.
• Manage budget, marketing technology, vendors, and agency relationships with discipline.

What you'll need:

• 10 to 15+ years of marketing experience, ideally across high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software.
• A minimum of 5 years leading marketing teams across brand, product marketing, communications, content, campaigns, social, demand generation, marketing operations, or go-to-market.
• Experience building marketing functions that are structured, fast, accountable, and capable of supporting multiple products and audiences.
• The ability to operate strategically while remaining close to execution, editing, systems, and team development.

Perks:

• Remote-first global workforce + NY office.
• Professional reimbursement program (facilitates industry conference attendance, certifications, and more).
• Medical, dental & vision coverage (US + some other countries).
• 401k retirement plan + company match (US only).
• Wellness stipend.
• Home office set up / ergonomic equipment program.

Attention Offchain Job Seekers:

This role cannot be performed in California, or Colorado.

Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an Offchain employee or the legitimacy of an offer you received, please email [email protected]

At Offchain, we are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.