Marketing Assistant

Marketing Assistant

Location: Melbourne, VIC (Hybrid: Office Tue–Thu, Work from Home Mon & Fri)

Employment Type: Full Time

About the job

Job Description:

We're looking for someone with 2+ years' experience in ecommerce, marketplaces, partnerships, or technology who wants their next move to directly fuel business growth. If that's you, Pattern wants to meet you.

Pattern is the leader in global ecommerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub, with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands depend on Pattern's ecommerce acceleration platform to enhance their online sales across direct-to-consumer websites, online marketplaces, and other digital channels.

The Marketing Assistant is an externally-facing role on our Melbourne team, responsible for our lead generation activity. Just as importantly, you'll represent the Pattern brand, both to prospective client brands and inside our own office. This full-time, hybrid role is based in our Melbourne, Australia office.

What is a day in the life of a Marketing Assistant?

• Own and report on lead generation activity across events, webinars, content, and email, with every campaign building Pattern's pipeline of prospect brands.
• Track MQLs, meeting bookings, and conversion through the funnel, and flag what's working so we can double down on it.
• Partner with the sales and partnerships teams to make sure leads generated through marketing activity are handed off cleanly and followed up.
• Represent Pattern in its best light every day. You're often the first impression a prospect brand has of us, at events, in webinars, and in outreach.
• Help our office present well to visiting guests, clients, and candidates, from how the space looks to how the team shows up.
• Sit on Pattern's business social committee, helping plan the internal moments that build team culture and engagement.
• Keep the team informed and proud of what we're building and winning externally.
• Assist with planning and executing B2B events, including sourcing venues and coordinating logistics.
• Support event promotion through email marketing, social media, and partner outreach.
• Attend events as a company representative, networking and showcasing our agency and marketplace service offerings.
• Collaborate with the team to brainstorm webinar topics and create presentation materials.
• Promote webinars through digital channels, ensuring maximum reach and engagement.
• Manage webinar logistics, including registrations and post-event follow-ups.
• Support the creation of content for LinkedIn and Meta (Facebook/Instagram) platforms.
• Monitor and report on social media engagement and propose strategies to grow our presence.
• Assist in creating content such as blogs, case studies, and whitepapers that positions Pattern as an industry leader.
• Help maintain and grow the B2B email marketing database, and support campaigns built for lead generation and event promotion.
• Collaborate with our external PR agency to ensure alignment with key messaging.
• Assist in writing and submitting award applications and tracking media coverage.

What will I need to thrive in this role?

• 2+ years' experience in a relevant role, such as ecommerce, marketplaces, partnerships, technology, or a digital/full-service agency, or a genuine, demonstrated interest in ecommerce and a strong desire to grow into it.
• Comfort being externally-facing: confident presenting, networking, and representing a brand in front of prospects and partners.
• A proactive and organised mindset, with strong attention to detail and time management skills.
• Strong verbal and written communication skills.
• Familiarity with social media platforms (LinkedIn, Facebook/Instagram) and a passion for content creation.
• Basic proficiency in tools such as Microsoft Office and Google Workspace; comfort picking up CRM and email marketing platforms (e.g. Adobe Marketo).
• Australian work rights (e.g. citizen or permanent resident).

What does high performance look like?

• Plan. Track. Win.: you know your lead-gen numbers cold and can explain in one sentence how your work moves them.
• Fuel Positivity: you bring energy into the room, whether that's an internal team meeting or a prospect-facing event.
• Be Real. Be You.: you're comfortable being yourself in front of clients and colleagues alike, and you treat everyone with the same respect and candour regardless of title.
• Pull the Thread , you ask good questions, seek out the "why" behind a campaign or a request, and aren't afraid to challenge the status quo respectfully.
• A 100% commitment to all tasks and projects, and consistent, measurable growth in leads and pipeline contribution quarter over quarter.

What is my potential for career growth?

What does success look like in the first 30, 60, 90 days?

• An initial phone interview with the Director of Marketing.
• A Zoom interview with a local Pattern team member.
• A task and presentation related to the role.
• An on-site interview with the Managing Director, Pattern ANZ.
• Reference checks.
• Executive Review.

Pattern offers big opportunities to make a difference in the ecommerce industry! We're a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in balancing our lives, so we offer awesome benefits to our full-time employees that include:

• 5 weeks annual leave
• 3-month parental leave
• 2 weeks supporting partner leave
• Smart Casual Dress Code
• Competitive Pay

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This role is only open to candidates with full working rights in Australia. Pattern is unable to offer visa sponsorship for this position.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.

These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.