Media Manager - Remote Latam

Location: Remote | LATAM

Employment Type: Full-Time

About the Company

We are a fast-growing pediatric respiratory care brand best known for our hospital-grade health products built for families. Selling across DTC, Amazon, Target, Walmart, and TikTok Shop, we are rapidly expanding our core consumer product suite.

The Role

We are seeking a hands-on Media Manager to own day-to-day performance across our paid media portfolio: Google (Search & Shopping), Meta (Facebook/Instagram), Target Roundel retail media, and emerging channels like TikTok, Reddit, and Pinterest. This is a builder’s role, not an oversight role—you will be in-platform daily, managing an annual media budget of $600K+ (highly seasonal around cold/flu season, Prime Day, and back-to-school).

Reporting directly to the CCO, you will be the primary owner of campaign execution, budget pacing, creative testing, and performance reporting across all paid channels.

What You'll Own

Hourly / Real-Time Operations

- Monitor all active platforms for spend anomalies.

- Respond immediately to ad account rejections, disapprovals, or billing issues.

Daily Optimization

- Adjust budgets (typically 10–15% swings) and bids based on pacing, CPA, and ROAS signals.

- Run daily budget pacing checks across all channels to align spend with monthly targets.

Weekly Execution

- Deliver week-over-week performance tracking (spend, conversion, CPA pacing) vs. targets.

- Execute off-platform test roadmaps (landing page tests, offer tests).

- Audit creative performance, launch new creative concepts, and scale winning assets.

- Launch and pause in-platform tests (audience, creative, bid, or structural).

Monthly & Strategic Ownership

- Deliver MoM performance analyses and run long-term trend analysis on key metrics (FTIR, CPM, CPC, CR).

- Manage cross-channel attribution tracking and budget reallocation.

- Evaluate and pilot new paid media channels with structured test-and-learn frameworks.

- Partner with the CCO on quarterly budget planning and channel mix strategies as we scale toward $50M+ in revenue.

What You Bring

Required:

- 2–5+ years managing paid media in-house or agency-side, with direct hands-on experience in Google Ads (Search/Shopping) and Meta Ads Manager.

- Demonstrated experience managing annual media budgets of $500K+.

- Deep fluency with ROAS, CPA, CTR, CVR, CPM, and contribution-margin-aware decision-making.

- Strong Excel/Google Sheets skills to build custom pacing and reporting views.

- A disciplined test-and-learn mindset to evaluate hypotheses without reacting to short-term noise.

Preferred:

- Experience with Target Roundel, Amazon Ads (Sponsored Products/DSP), or other retail media networks.

- Experience in DTC e-commerce (CPG, health, or parenting categories).

- Familiarity with TikTok, Reddit, or Pinterest Ads.

Tech Stack: Google Ads, Meta Ads Manager, Target Roundel, GA4, Google Sheets, Asana.

Join Us and Enjoy These Perks!

- Competitive Salary: Earn a USD salary that matches your skills and experience.

- Paid Time Off: Generous PTO to support your work-life balance and recharge.

- Health Insurance Subsidy: Financial assistance to support your healthcare coverage.

- Annual Salary Reviews: Structured annual evaluations to recognize and reward performance.

- Paid Training & Certifications: Continuous support for professional growth and upskilling.

Ready to put your puzzle-solving skills to the test? Join our team today!

LinkedIn: Puzzle

Instagram: @puzzle.tech http://puzzle.tech_