Field Sales Manager

Position Summary

The Field Sales Manager is an individual contributor responsible for driving revenue growth within an assigned market by developing, managing, and expanding relationships with key local and regional accounts. This role executes sales strategies to increase brand share, grow mid-market segment production, and deliver measurable revenue results across the Choice Hotels portfolio. The Field Sales Manager partners closely with sales leadership and hotel stakeholders to translate market strategy into actionable account plans and consistent pipeline performance.

Location - Market Specific – Atlanta, Dallas-Fort Worth, Nashville

Key Responsibilities

Account Management & Development

• Identify, profile, and actively manage a portfolio of assigned accounts aligned with Choice Hotels brands
• Develop and execute strategic account plans to grow share, expand production, and penetrate new opportunities
• Build and maintain strong relationships with key decision-makers across local and regional levels
• Maintain accurate account intelligence, activity tracking, and reporting within CRM systems

Revenue Generation

• Drive mid-market segment business to Choice Hotels properties within the assigned territory
• Generate new business while expanding production within existing accounts
• Manage a robust sales pipeline and ensure timely conversion of opportunities to revenue
• Consistently meet or exceed assigned revenue and growth targets

Market Strategy Execution

• Execute market-level sales strategies defined by Field Sales leadership
• Represent Choice Hotels in the local business community, industry events, and networking forums
• Monitor competitor activity and market trends to identify risks and opportunities for growth

Hotel Partnership & Collaboration

• Partner with General Managers and property-level sales teams to align on account strategy
• Ensure hotels are effectively positioned to capture targeted business opportunities
• Provide actionable market insights and account intelligence to improve property-level performance

Performance & Reporting

• Track and report on sales activity, account performance, and pipeline health
• Analyze data and market insights to continuously refine sales strategies and improve outcomes
• Maintain discipline in forecasting and pipeline management processes

Qualifications

• Bachelor’s degree or an equivalent combination of education and work experience
• 3–6+ years of hotel sales, field sales, or related B2B sales experience
• Demonstrated success driving revenue growth and managing customer accounts
• Strong understanding of local market dynamics, customer segments, and competitive landscape
• Experience working across multiple hotel brands or properties preferred
• Proficiency in CRM systems and sales reporting tools

Salary Range

Earnings potential for this role is up to or above $100,000 in total cash compensation. This includes both the sales incentive plan and the annual base salary for the role. Sales incentives are variable based on performance.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver