Senior Living Sales Director

About Sunrise Senior Living

Sunrise Senior Living provides resident-centered care while supporting team member growth across Canada.

As Director of Sales (DOS), you lead the marketing and sales strategy for your community—driving occupancy, revenue, and long-term growth.

What You’ll Do:

Lead Sales Strategy • Analyze local market trends and create dynamic Sales & Marketing Plans • Build and manage referral networks to generate consistent leads • Advance prospects from inquiry through commitment using CRM tools • Conduct weekly strategy meetings with the Executive Director • Submit regular sales performance reports

Drive Revenue & Growth • Meet or exceed occupancy and revenue targets • Leverage pricing, services, and inventory strategies to maximize top-line performance • Conduct competitive analysis and adjust strategy accordingly

External Business Development • Deliver professional presentations to referral partners • Secure and maintain required credentialing with healthcare facilities • Strengthen community partnerships to grow census

Oversee Move-In Experience • Coordinate resident assessments and paperwork completion • Ensure regulatory compliance and smooth transitions

Financial & Team Leadership • Manage sales budget and expense controls • Train and coach community teams on sales accountability

What We’re Looking For: • Proven sales and marketing success • Strong negotiation and relationship-building skills • CRM and Microsoft Office proficiency • Independent, goal-driven mindset • Flexibility for evenings and weekends

Senior Living SalesDirector – Help Families Find the Right Community for Their Loved Ones Senior Living Sales Counselor | Senior Living Advisor | Community Sales

Pay Range:

27.00 - 39.15

Employment Information

This position is subject to applicable provincial employment standards.

Equal Opportunity Employer

Sunrise Senior Living is committed to providing equal employment opportunities across Canada.