Brand Partnership Team Lead, Fashion - Thailand

About Us The Global Business Solutions (GBS) team is responsible for driving advertising revenue growth for TikTok’s business. Our team helps nurture and grow market accounts by providing high-touch client service, strategic consultation, and education on TikTok advertising products and solutions, supporting clients in achieving both performance and branding objectives. The team works closely with cross-functional partners to provide clients with the best solutions through product expertise, vertical insights, and business strategy. The GBS - Fashion team works with leading brands across fashion, apparel, beauty-fashion lifestyle, accessories, footwear, luxury, sportswear, and related categories. We provide strategic consultation and advertising solutions spanning branding, performance marketing, e-commerce, TikTok Shop, web conversion, lead generation, and online-to-offline business objectives. By combining deep industry expertise with TikTok’s innovative advertising and commerce products, we help fashion advertisers unlock sustainable business growth across TikTok and TikTok Shop.

Responsibilities - Lead, coach, and develop a team of Brand Partnership Managers to achieve advertising revenue, client growth, and organizational objectives across the Fashion vertical in Thailand. - Define and execute category growth strategies for Fashion, Apparel, Accessories, Footwear, Luxury, Sportswear, and related categories, identifying market opportunities and accelerating business expansion. - Drive team performance through clear target setting, pipeline management, forecasting discipline, business reviews, and strong execution of revenue plans. - Build and maintain senior-level relationships with advertisers, agencies, fashion brands, retailers, and key industry stakeholders to strengthen TikTok’s market position. - Partner with team members on strategic account planning, high-impact client engagements, annual business planning, and complex commercial opportunities. - Establish strong partnerships with TikTok Shop leadership and cross-functional stakeholders to develop long-term Fashion category strategies, align monetization and commerce priorities, and accelerate growth across both advertising and commerce ecosystems. - Drive adoption of TikTok’s full advertising and commerce solutions, including Branding Ads, Performance Ads, TikTok Shop Ads, Search Ads, Measurement Solutions, Creative Solutions, and emerging products. - Collaborate closely with cross-functional teams, including Client Solutions, Product Strategy & Operations, Measurement, Agency, Creative, Marketing, and TikTok Shop teams, to unlock business growth for fashion clients. - Provide thought leadership on fashion industry trends, consumer behavior, creator commerce, media investment strategies, and digital transformation opportunities. - Build a strong team culture focused on client impact, collaboration, accountability, ownership, and continuous development. - Identify talent gaps, support hiring efforts, and develop succession planning within the team.

Minimum Qualifications - Bachelor’s degree or above in Marketing, Business, Advertising, Media, Communications, or related fields. - 5+ years of experience in digital advertising, media, sales, marketing, business development, e-commerce, or related commercial functions. - 3+ years of people management experience, with demonstrated success in leading high-performing commercial, advertising, or platform teams. - Proven track record of consistently delivering revenue growth and exceeding business targets. Strong understanding of digital advertising, media planning, branding, performance marketing, e-commerce, TikTok Shop, and marketing measurement. - Experience managing senior stakeholders, including C-level executives, agency leadership teams, and strategic brand partners. - Strong analytical, strategic thinking, business planning, and commercial execution capabilities. - Business proficiency in Thai and English is required, with the ability to engage senior stakeholders from local, regional, and international brands.

Preferred Qualifications - Experience within Fashion, Apparel, Accessories, Footwear, Luxury, Sportswear, Retail, E-commerce, or related industries. - Strong media and advertising background with experience across branding, performance, commerce, web conversion, creator marketing, and omnichannel marketing solutions. - Experience working in leading digital platforms, media agencies, publishers, e-commerce platforms, consulting firms, or technology companies. - Familiarity with TikTok’s advertising ecosystem, TikTok Shop, creator commerce, and the broader digital media landscape in Thailand. - Demonstrated ability to lead organizational change, scale teams, and drive cross-functional alignment. - Strong coaching and talent development capabilities with a passion for building high-performing teams. - Entrepreneurial mindset with strong ownership, resilience, and execution capabilities.