TikTok Commerce - Category Lead

Roles & Responsibilities - Identify and evaluate growth opportunities for key categories by analyzing market trends, consumer behavior, and competitor performance; develop actionable strategies to expand assortment, enhance conversion, and drive sustainable category growth. - Develop the overall merchant acquisition and merchandise growth strategy for EU, aligning with TikTok’s business objectives. Define clear goals and priorities, and pinpoint high-potential opportunities and scalable approaches. - Drive merchant sourcing and onboarding by identifying and securing high-quality merchants that fit TikTok’s positioning. Design and implement partnership frameworks with diverse third parties including e-commerce platforms, industry associations, and marketing solution providers to accelerate growth and market penetration. - Collaborate cross-functionally to streamline new merchants' launch processes, remove operational barriers, and build early-stage success stories that establish market credibility. - Continuously monitor and analyze merchant and merchandise acquisition performance, optimizing strategies to maximize efficiency and drive sustainable growth.

Minimum Qualifications： - 7+ years of experience in e-commerce operations or related fields, with a deep understanding of the european landscape highly desirable. - Experience leading a team of driving revenes and commerical results. - Fluent in English and Turkish

Preferred Qualifications: - Entrepreneurial and collaborative mindset, with the ability to drive initiatives independently while effectively working with diverse cross-functional teams. - Data-driven and structured thinker, combining analytical rigor with a strong focus on achieving measurable goals. - Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments.