TikTok Shop - FMCG Account Manager (Food, Beverage, Nutrition)
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The FMCG team's focus is on the strategic acquisition and commercial incubation of new sellers, driving their success and revenue growth on the platform.This role is based in Düsseldorf.
Responsibilities: - Map the FMCG (Fast-Moving Consumer Goods) category and subcategories landscape, and define priority segments to be developed in collaboration with partners. (Note: For this role, the FMCG category is primarily focused on Food, Beverages, and Nutrition segments.) - Build the FMCG category and a clear roadmap to manage long-tail partners. - Plan, execute, and maintain category performance, ensuring all KPIs are met. - New Partner Acquisition and Commercial Incubation: Identify potential high-value partners, build compelling onboarding solutions (including business model suggestions, creator affiliation, partners education), and set up their strategic mid- and long-term account plans, focusing on accelerating revenue generation and sustainable business growth on the platform. - Work cross-functionally with internal teams and external service vendors to help partners with content on the platform. - Own internal projects to contribute to the FMCG ecosystem as a whole (including campaigns, product launches, B2B marketing). - Come up with initiatives to continuously improve competitiveness advantage.
Minimum Qualifications: -1+ years of experience in Business Development, Account Management, or a familiar field - Strong network of German FMCG partners and strong knowledge of the German FMCG industry landscape, consumer demands, digital evolution, and mobile transformation. - Strong interpersonal skills, excellent communication and negotiation skills, logical thinking, and analytical skills. - Customer service orientation and experience working in a client-facing capacity. - Strong sense of social content (livestream and short-video is a a preference). - Fluent in German to ease communication with German stakeholders.
Preferred Qualification: - Experience working with e-commerce brands, retail media, or marketplace advertising is a strong plus
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