TikTok Shop - FMCG Category Lead - Paris

The E-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

The FMCG(Fast-Moving Consumer Goods) team focuses on identifying, incubating, and scaling FMCG brands on TikTok Shop. We collaborate cross-functionally to deliver tailored solutions and hands-on support, ensuring the vitality and growth of TikTok Shop as a leading e-commerce marketplace.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better E-commerce experience to our users. We are looking for passionate and talented people to join our operations team. Together we can build an E-commerce ecosystem that is innovative, secure and intuitive for our users.

This role is based in our Paris office.

Responsibilities: - Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives. - Own the full P&L responsibility for your category, driving both topline and profitability. - Leverage industry knowledge and your professional network to fuel category growth and success. - Build and lead a high-performing team—hiring, developing, and coaching top talent. - Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop. - Drive end-to-end seller development by managing strategic relationships and optimizing their performance. - Collaborate with internal teams—including operations, product, and marketing—to unlock seller potential and accelerate adoption of livestream and short video commerce. - Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions. - Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long-term success.

Minimum Qualifications: - Proven experience leading and scaling high-performing teams. - Strong strategic mindset with the ability to execute with precision and operational excellence. - Demonstrated ability to use data-driven insights to inform decisions and optimize performance. - Extensive experience in category management with a track record of delivering ambitious results. - Deep understanding of the French market, including consumer behavior, digital trends, and mobile commerce transformation. - Growth-oriented, entrepreneurial mindset with excellent communication and stakeholder management skills. - Fluent in both French and English, ensuring seamless communication with local partners and stakeholders.

Preferred Qualifications: - Strong understanding of E-commerce, content marketing and influencers - Experience of owning P&L on an E-commerce platform/marketplace or FMCG industry - Experience in managing diverse teams - Ability to thrive in ambiguity and adjust quickly to change