TikTok Shop - Seller Marketing Specialist - Hunting Team
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About the team The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We are looking for a Seller Marketing & Communication professional to lead the branding and awareness agenda that keeps TikTok Shop top of mind across our key fashion hubs — turning brand presence and success stories into seller acquisition, activation, and growth. This role sits at the intersection of brand marketing, communication, and field operations.
This is not a pure desk job. It demands field presence, direct partner interaction, and the ability to switch between strategy and hands-on execution — sometimes on the same day.
Responsibilities: - Plan and execute localized branding strategies, ensuring strong, consistent visibility in high-density commercial hubs. - Turn seller and brand growth stories into compelling, data-driven narratives (playbooks, frameworks, best practices). - Plan localized campaigns and manage trade show / event presence (stand design, kits, branded materials, on-site activations). - Coordinate regional activations and commercial visits - Build structured communication flows for onboarding, activation, and engagement, consistent across regions and adapted to local context
Minimum Qualifications: - 3+ years of experience in B2B, brand, trade, or seller/partner marketing - Strong storytelling with a data-driven mindset - Proven ability to plan and execute multi-channel campaigns - Strong stakeholder management and cross-functional collaboration - Knowledge of seller onboarding and lifecycle frameworks - Solid understanding of the Brazil e-commerce landscape. - Proficiency in English
Preferred Qualifications: - Experienced in relatable in-category management, at a large partners, or agency side or other company with specialism in Fashion is preferred. - Field marketing or commercial events logistics experience - Familiarity with performance marketing (Ads, GMV-driven growth) - Experience in case-based marketing or thought leadership content
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Original posting on TikTok's site ↗
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