Head of Marketing

Truv is transforming the financial data industry with a secure and real-time API platform for payroll account access. Our technology streamlines income and employment verification, direct deposit switching, and more—eliminating outdated processes and unlocking greater financial opportunities. Backed by $30M from top investors like Kleiner Perkins and NYCA, we’re disrupting a $2B legacy market with cutting-edge innovation and a customer-first approach. Our leadership team brings expertise from industry giants like Apple, Carta, Venmo, MX, and Okta, driving the future of financial data access.

About the Job:

What You’ll Do

• Own Truv’s demand generation strategy, marketing pipeline targets, and budget.
• Build and optimize paid acquisition across LinkedIn, Google, retargeting, sponsorships, and new channels.
• Own our events strategy across industry conferences, executive dinners, webinars, and Truv-hosted events.
• Build integrated campaigns targeting our highest-priority accounts and buyer personas.
• Partner closely with Sales on account targeting, campaign execution, follow-up, and pipeline conversion.
• Continuously test new channels, audiences, creative, messaging, and offers to unlock growth.
• Own marketing analytics and attribution across CAC, opportunities, pipeline, and revenue.
• Build and manage the internal team, agencies, and partners needed to scale.

Who You Are

• 8+ years of B2B marketing experience, ideally within a high-growth SaaS or fintech company.
• Deep understanding of public sector business preferred prior experience working with state and federal agencies.
• Proven track record building demand generation programs that produce measurable pipeline and revenue.
• Deep experience with paid acquisition, events, and integrated B2B campaigns.
• Highly analytical and comfortable owning budgets, funnel metrics, attribution, and ROI.
• Strong understanding of enterprise B2B sales cycles and account-based marketing.
• Hands-on operator who can move seamlessly between strategy and execution.
• Creative experimenter who moves quickly, tests ideas, and doubles down on what works.
• Strong partner to Sales with a revenue-first mindset.
• Experience building and leading high-performing marketing teams.

Success Metrics

• Marketing-sourced and influenced pipeline.
• Qualified opportunities generated.
• CAC and cost per opportunity.
• Paid acquisition performance and conversion.
• Event-generated pipeline and ROI.
• Funnel conversion rates.
• Revenue growth attributable to marketing.

Benefits

• Competitive salary and equity package.
• Fully Remote.
• Health, dental, and vision benefits.
• 401(k).
• Flexible time off.
• High-impact role with significant ownership.
• Opportunity to build Truv’s marketing engine from the ground up.