Field Marketing Executive (Demand Generation)

What success looks like in this role:

Unisys is a global technology solutions company that powers breakthroughs for the world’s leading organizations. We specialize in delivering secure, cutting-edge digital platforms, cloud and infrastructure services, enterprise computing, and business process solutions.

With a legacy of innovation and a forward-thinking mindset, Unisys helps clients across industries—from government to financial services—transform their operations and achieve mission-critical outcomes. Join us and be part of a team that’s redefining what’s possible through technology.

The Marketing Executive (Demand Generation) is responsible for designing, executing, and optimizing integrated marketing programmes that create and accelerate pipeline for UK and broader EMEA sales teams. The role has a strong focus on account-based marketing (ABM), field marketing event execution and measurement, and rigorous lead and pipeline analysis using Salesforce and other tools to improve lead generation, pipeline quality, and closed-won revenue.

Key Responsibilities

• Plan, execute, and optimize UK and EMEA-focused demand generation and ABM campaigns, with a heavy emphasis on in-person and virtual events (industry conferences, executive roundtables, webinars, partner events) to drive qualified pipeline.

• Support ABM programmes by building targeted account lists, designing account-specific journeys, and partnering with sales to deliver personalized outreach and experiences for priority accounts.

• Own the end-to-end field marketing event lifecycle for the UK market, including audience selection, invitations, registrations, on-site/virtual experience, and structured post-event follow-up and nurture.

• Build, maintain, and optimize campaign structures in Salesforce and the marketing automation platform to ensure accurate attribution, tracking, and consistent measurement across ABM, field, and digital programmes.

• Analyse campaign, ABM, and event performance using Salesforce reports and dashboards, as well other analytics tools, to identify trends, surface insights, and recommend optimizations.

• Own lead and pipeline reporting for designated UK/EMEA programmes, including regular views of lead volume, conversion rates, pipeline creation, and influenced/attributed revenue.

• Monitor funnel performance (leads, MQLs, SALs, SQLs, opportunities) for UK and EMEA stakeholders and recommend data-driven optimizations to improve conversion rates and velocity.

• Partner closely with UK sales and account teams to align on target accounts, territories, ABM plays, and follow-up motions, ensuring clear SLAs, feedback loops, and shared KPIs.

• Collaborate with field marketing and global campaign teams to adapt global plays for the UK and key EMEA markets, ensuring events and ABM activities are integrated into broader campaign motions (pre-event promotion, content strategy, and post-event nurture).

• Maintain high standards of data quality in Salesforce and marketing systems, including accurate campaign membership, lead source, account/territory alignment, and contact data.

You will be successful in this role if you have:

Key Qualifications

Experience Level

• Typically, 4–8 years in B2B technology marketing

• Strong field marketing and demand generation experience

• Experience supporting enterprise sales teams

Target Market Experience

• UK and DACH marketing experience is highly desirable

• Understanding of European buying cycles, procurement processes, and regional nuances

• Experience marketing to:

• Enterprise accounts (5,000–10,000+ employees)

• Large multinational organisations

• Accounts generating $750M–$1B+ revenue

Enterprise Field Marketing

Must have experience:

• Planning and executing full event lifecycle for in-person and virtual events

• Executive roundtables

• Industry conferences

• Customer events

• Partner events

Account-Based Marketing (ABM)

Should be able to:

• Build target account lists

• Work directly with enterprise sales teams

• Develop account-specific campaigns

• Coordinate sales and marketing outreach

• Track ABM performance

Salesforce

Candidates should be comfortable with:

• Campaign creation

• Campaign attribution

• Opportunity reporting

• Pipeline analysis

• Lead lifecycle reporting

• Dashboard creation

Data & Reporting

Strong capability in:

• Salesforce reporting

• Pipeline analysis

• Lead conversion metrics

• MQL → SQL → Opportunity tracking

• Power BI or similar analytics tools

Core Competencies

• Data-driven and detail-oriented, with a strong focus on measurement, reporting, and continuous improvement.

• Excellent stakeholder management and collaboration skills across marketing, sales, operations, and analytics teams.

• Proactive problem-solver who can identify issues in data, process, or execution and recommend practical solutions.

• Comfortable operating in a fast-paced, matrixed environment while maintaining high standards of quality and accountability to shared metrics.

Stakeholder Management

The role requires someone who can operate alongside:

• New Logo and Existing Account Executives

• Regional Sales Directors

• Sales Leadership

• Marketing Operations

• Global Marketing teams

Candidates should have evidence of:

• Working with senior sales stakeholders

• Influencing without authority

• Joint pipeline planning

Become part of our "Winning Culture"! An international and varied field of work with worldwide opportunities awaits you! We always strive for the optimum for our first-class customers from a wide range of industries!

Corporate Social Responsibility and DEI (Diversity, Equity, and Inclusion) standards are especially important to us and go far beyond the usual! Associate Impact Groups are formed voluntarily to further develop and support our DEI standards internally.

Our Unisys University is available to you according to your individual needs. An MBA sponsorship program is also available! Our goal is to help you realize your individual potential!

International work opportunities abroad for all employees

"Wellbeing & Employee Assistance Program": Your (mental) health is important to us and is treated confidentially by a neutral party!

Solid qualification-, performance- & competence-based remuneration model, attractive pension scheme and various allowances

Bonus/referral/incentive/recognition programs - we want you to feel appreciated at Unisys!

What do we offer?

• Pension

• Life Assurance

• Private Medical

• Option for private dental

#LI-MD1

Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.

This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at [email protected] or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys’ EEO commitment here.