Lax.com Club Development Representative

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE: Full time

LOCATION DETAILS: Remote

PAY RATE: The salary range is $70,000-75,000 annually, plus the opportunity for performance based incentives.

The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

HOW YOU WILL MAKE AN IMPACT

The Business Development Professional will be responsible for targeting new sales and conversion of high value Clubs, Organizations, Associations and Teams. Specific responsibilities include outside sales both independently and collaboratively across the BSN Sales Force championing specifically the Club/Select sales market. This includes meeting with Coaches, Organization Owners and Directors so prospects fully understand the BSN Sports value proposition and its platform capabilities related to both hard/soft goods, equipment, along with customized and non-customized apparel.

Since 2000, Lax.com has been the go-to destination for players, coaches, teams, and fans who live and breathe lacrosse. We partner with the sport’s top brands to bring athletes the best gear, prioritizing innovation, safety, and style. Simply put—Lax.com is where players get their gear.

Beyond retail, we proudly collaborate with thousands of teams across the U.S. and Canada to design, produce, and deliver custom uniforms, spirit wear, and equipment. With a relentless focus on quality, efficiency, and customer satisfaction, we ensure every order is delivered on time, with precision, and to the highest standards

WHAT YOU WILL DO

• 50%: Meet with outside accounts to create relationships and increase sales in the market.
• 25%: Partner with the sales teams to transition new relationships to the Outside Sales Professional or Inside Sales Specialist existing territory for ongoing service to accounts.
• 25%: Partner with Marketing, Merchandising and Category Sales Teams to create marketing collateral, build product assortment and competitive programs to offer prospective accounts.

QUALIFICATIONS

Knowledge/Skills/Abilities

• Must have a minimum of 3+ years’ experience in a direct sales role or related field, such as business to business (B2B) outside sales experience (preferably lacrosse) OR coaching/sports-related background. Capability to convert new business leads from digital marketing leads is a must. Familiarity with a variety of sales techniques, practices and procedures along with ability to organize tasks and work independently with limited supervision. Critical thinking and the ability to identify insights that lead the organization to better understanding of opportunities and risks along with exceptional influencing skills are key. Must be able to work cross functionally and manage/prioritize multiple targets while producing results. Excellent communications and presentation skills, both written and verbal, with experience selling to individuals and groups. Outside travel is required. Experience with Microsoft Word, PowerPoint, Excel, and CRM are preferred. Experience with SAP helpful.

Education/Experience

• Associates Degree or its equivalent.

The Position specifications above should not be construed to imply these requirements are the exclusive duties or standards of the position. Employees will follow any other instructions and perform any other duties as required by BSN.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Eligibility for company-sponsored benefits is determined by scheduled work hours, and the terms of the applicable benefit plans. Benefit offerings and eligibility requirements may vary by position and are subject to change in accordance with plan documents and applicable law.

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.