Vice President, Strategy and Operations (TNF)

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.

Vice President, Strategy and Operations (TNF)

What will you do?

The Vice President, Strategy and Operations is a senior, brand-wide leader who shapes The North Face's strategic vision and translates it into coordinated business operations and disciplined go-to-market execution across the Global Brand.

Reporting to The North Face Global Brand President and partnering with the Global Leadership team, this role connects long-term strategy to the operating rhythms, decision forums, and cross-functional execution needed to deliver the brand agenda. This leader owns the global go-to-market calendar and stage-gate decision rights, strengthens cross-functional ways of working, and ensures strategic priorities move through the organization with clarity, speed, and accountability.

The VP acts as an internal consultant, operator, and integrator, ensuring that strategy, teams, decision-making, and execution milestones all move as one connected system in service of the entire TNF brand.

Let’s break down that day-in-the-life a bit more.

Brand Strategy & Growth

• Lead development of the brand's long-term strategic vision across all functions, and communicate, track, and measure progress against it.
• Own the ongoing strategy cadence and leadership alignment forums; partner with brand executives to keep priorities clear, current, and actionable.
• Serve as an internal consultant to business leaders, vetting strategic ideas with analytical, problem-solving, and strategic frameworks.
• Identify whitespace and new growth vectors, new categories, new consumer segments, new markets, strategic partnerships, and emerging business opportunities, and build the strategic cases to bring them to life.
• Partner with leaders to translate enterprise and brand priorities into focused initiatives, clear owners, measurable outcomes, and decision-ready recommendations.
• Support the Brand President on strategic, brand, and corporate deliverables, including quarterly and annual reporting, investor relations, and Board of Directors materials.
• Help TNF leaders transform their organizations, processes, and operating methods to better serve consumers in a consumer-minded, retail-centric, hyper-digital world.

Strategy Operations & Business Integration

• Build and manage the operating rhythm for the Global Brand, including leadership routines, priority reviews, decision forums, and follow-through on enterprise-critical initiatives.
• Connect strategic choices to operational execution by defining the workstreams, governance, milestones, and performance indicators required to deliver brand priorities.
• Create consistent tools, templates, and reporting that improve transparency, decision quality, and accountability across global and regional teams.
• Lead cross-functional problem solving on high-priority business opportunities and operational barriers, bringing structure, analysis, and clear options to senior leaders.
• Partner with Finance, Merchandising, Marketing, Sales, Product, and Supply Chain leaders to ensure strategic initiatives are commercially grounded, operationally feasible, and consumer-led.
• Identify opportunities to simplify ways of working, remove duplicated effort, accelerate decisions, and improve handoffs across the global brand ecosystem.

Go-to-Market Execution

• Establish and run the seasonal global operational calendar, defining stage-gates, decision rights, inputs, outputs, and executive touchpoints across the go-to-market process.
• Drive the end-to-end go-to-market process across functions, ensuring teams deliver high-quality work at each milestone and that key decisions are made at the right level and time.
• Build and manage consistent processes from briefing to execution, connecting teams so information flows to the right stakeholders at the right time.
• Own the handoff of strategic and seasonal priorities to execution teams, briefing big ideas and key brand initiatives across Merchandising, Product, Marketing, Sales, Regions, and Supply Chain.
• Ensure go-to-market work is grounded in brand strategy, consumer insights, commercial priorities, and operational readiness.
• Define an ecosystem of tools and reporting that gives leaders visibility into go-to-market progress, risks, decisions, and results.

Leadership & Team Development

• Lead, coach, and develop a team of professionals, selecting talent and building high-performing teams.
• Connect department and individual expectations to the company vision, building consensus and driving results across distinct groups.
• Provide influential leadership across all levels of the organization, from analysts to executives and external partners.
• Model a collaborative, consumer-led, action-oriented approach that helps teams move from strategy to execution with clarity and confidence.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel.

The foundational skills you will need in this position are:

• 10+ years across brand strategy, business operations, management consulting, business development, go-to-market leadership, or enterprise transformation — ideally in consumer or retail, with meaningful cross-functional leadership.
• Proven track record leading teams and complex cross-functional initiatives from strategy through execution.
• Extensive consumer/retail experience; familiarity with transformation and digital ways of working preferred.
• Strong command of strategic frameworks, structured problem-solving, analytical thinking, and executive-level decision support.
• Ability to connect brand strategy to consumer, commercial, operational, and go-to-market priorities across multiple functions, channels, and regions.
• Excellent communication and presentation skills — able to distill complex inputs and craft strategic narratives that tie work to big-picture brand goals.
• Established cross-functional leadership, negotiation, and influencing skills, with a talent for building consensus and driving accountability without direct authority.
• Strong organizational, project, and time-management skills; a track record of delivering on time while juggling multiple priorities and stakeholders.
• Entrepreneurial orientation, client-service mentality, and sensitivity working across cultures and regions.
• Ability to perform under pressure, on tight deadlines, and in high-visibility settings.

Location requirement: Denver, CO

Now WE have a question for YOU.

Are you in?

Hiring Range:

$280,800.00 USD - $351,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential: This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [email protected]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.