Director of Marketing

About Zencore

Zencore is a premier Google Cloud pure-play consultancy and a four-time Google Cloud Partner of the Year. Founded by former Google Cloud leaders and engineers, we help enterprises modernize infrastructure, architect advanced data platforms, and deploy production-ready AI solutions - including our market-leading ZenAI Factory agentic frameworks.

With private equity backing from Superstep Capital and a rapidly growing global delivery footprint across North America, LATAM, and EMEA, Zencore combines the technical depth of a large consultancy with the agility, senior talent, and speed of an elite boutique.

About Superstep

About the Role

Responsibilities

• Define GTM Strategy: Build and execute an integrated, multi-year marketing strategy designed to accelerate revenue growth.
• Budget & ROI Ownership: Manage the global marketing budget, allocating resources efficiently across brand, demand generation, events, and co-marketing to maximize pipeline ROI.
• Cross-Functional Alignment: Partner with Sales, Alliances, and Delivery leadership to align marketing programs with sales targets, practice expansion, and enterprise account strategies.
• Ecosystem Co-Marketing: Maximize joint marketing opportunities with Google Cloud - leveraging Partner Marketing Funds (MDF), RAMP programs, and co-branded campaigns to amplify reach.
• Events & Event Strategy: Own Zencore’s presence at major industry and ecosystem events (e.g., Google Cloud Next, regional summits, and executive roundtables), driving high-touch executive engagement.
• Thought Leadership & PR: Oversee content strategy, customer case studies, technical whitepapers, and PR initiatives to showcase Zencore’s technical wins and client outcomes.
• Multi-Channel Pipeline Generation: Design and execute Account-Based Marketing (ABM) and inbound/outbound campaigns targeting enterprise C-suite buyers (CIOs, CTOs, CDOs, and VPs of Infrastructure/AI).
• Funnel Optimization: Build and optimize a predictable demand generation engine across paid media, LinkedIn, organic search, content syndication, and email marketing.
• Commercial Solution Packaging: Translate complex technical capabilities into compelling, buyer-centric value propositions, sales playbooks, and solution sheets for our service practices.
• Customer Success Advocacy: Partner with Delivery leads to capture and publish high-impact enterprise case studies, video testimonials, and ROI metrics that validate Zencore's market leadership.

Qualifications

• 8–12+ Years of B2B Marketing Leadership: Proven track record in B2B enterprise marketing, with at least 4+ years in a senior leadership role within a cloud consultancy, professional services firm, or high-growth IT services company.
• Hyperscaler / Google Ecosystem Experience: Direct experience working within the Google Cloud, AWS, or Azure partner ecosystems. Deep familiarity with co-marketing programs, MDF utilization, and hyperscaler field alignment is highly desirable.
• Track Record in Demand Gen & Pipeline Growth: Demonstrated ability to own a pipeline target, build multi-touch ABM campaigns, and generate measurable enterprise pipeline.
• Data-Driven & MarTech Savvy: Proficient with modern sales and marketing technology stacks (HubSpot, Salesforce, LinkedIn Campaign Manager, ABM platforms, and web analytics). Strong understanding of the current AI tooling.
• Exceptional Communication: Outstanding written, verbal, and visual storytelling skills with the ability to translate technical cloud/AI concepts into business outcomes for executive buyers.

Why Work at Zencore?

• We Are Trusted Experts: Our teams bring deep, hands-on experience to solve the hardest cloud and AI challenges.
• We Value Candor: We share unbiased opinions and aren't afraid of hard truths—our clients view us as true subject matter experts.
• We Are the Missing Link: We connect our enterprise clients directly to Google Cloud innovation, moving with agility where larger consultancies stall out.
• We Remove Uncertainty: We bring structured playbooks that eliminate risk from complex cloud migrations and AI deployments.
• We Show Empathy: We build lasting client trust because we understand the real-world operational complexities of enterprise technology.

Zencore is committed to a diverse and inclusive workplace. Zencore is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.