Principal Product Manager

Active Intelligence is already live — autonomous agents serving 180,000+ businesses, with real traction and a roadmap that gets more ambitious with every release. What we need now is the product leader who accelerates the layer that makes all of it smarter.

This is a principal-level IC role focused on two connected problem spaces: the context intelligence layer that gives Active Intelligence its depth, and the deep reasoning agent that turns that depth into marketing insight no other platform can deliver. You’ll work alongside our Head of Applied AI, Head of Active Intelligence Engineering, and a team of product leaders who are each driving pieces of the autonomous marketing vision. Your piece is arguably the most leveraged — because everything else in the platform gets better when context and reasoning get better.

We ship fast, iterate in days not quarters, and expect product managers to own outcomes end-to-end — from prototype to production to in-market adoption. If you’re looking for a role where scope is handed to you and success is defined for you, this isn’t it. If you want to define both, keep reading.

What You'll Do:

What We're Looking For:

• Exceptional product taste grounded in technical depth. You combine sharp instincts for what makes an experience genuinely useful with the technical credibility to engage deeply on system architecture, data models, and model behavior. Former engineering experience or an equivalent technical foundation is a strong signal.
• Eval-driven quality mindset. You know that shipping AI features is easy and shipping reliable AI features is the actual job. You’ve designed evaluation frameworks, defined quality bars, and built the feedback loops that separate demo-ware from production intelligence.
• Customer value over technical elegance. You instinctively ask “what does this unlock for the marketer?” first. You’ve seen infrastructure projects lose their way and you know how to keep shipping things that matter.
• Ownership mentality that doesn’t wait for permission. You operate with founder-level drive — you see the gap, you build the prototype, you make the case, you ship it. Your growth here is defined by your own ambition and the impact you create, not by a ladder or a process. We’re building something that hasn’t existed before, and the people who thrive here are the ones who treat that as an invitation, not an obstacle.
• First-principles thinking in ambiguous domains. These problem spaces don’t have playbooks to copy. You define categories, not follow them.
• Cross-functional gravity. You move people without positional authority — because the thinking is sharp, the framing is right, and the judgment is trusted. You work at the intersection of data/ML, the agent platform, and the broader product org.

The ideal candidate will bring:

• Significant product management experience, with meaningful time building AI/ML-powered products in production at scale — not proofs of concept, production systems serving real users.
• Direct experience shaping data platforms, context systems, or structured intelligence layers — you’ve made consequential decisions about what data to capture, how to structure it, and how to make it useful.
• Track record of defining new product capabilities in fast-moving, ambiguous domains where you couldn’t copy someone else’s playbook.
• Production experience with frontier AI models and agentic architectures — you’ve learned the hard way what works in production versus in a demo.
• Marketing technology or customer engagement platform experience is a strong advantage — you understand the domain deeply enough to have real opinions about what marketers need.

Why This Role:

About ActiveCampaign:

ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.

With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.

Perks and benefits:

At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.

Here are some of the benefits we offer:

-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.

-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.

-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.

-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.

-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.