SEO, GEO & Content Optimization Manager

THE ROLE

We are looking for an SEO, GEO & Content Optimization Manager who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights.

RESPONSIBILITIES

SEO RESEARCH & INTENT ANALYSIS

- Conduct keyword, topic, and intent research using Semrush.

- Identify high-value terms that drive qualified traffic and conversions.

- Map competitive rankings to find gaps and opportunities.

- Recommend content priorities, updates, and areas for refinement.

GEO (GENERATED EXPERIENCE OPTIMIZATION)

- Build and own DDN's GEO strategy and framework.

- Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).

- Implement structured content, schema markup, and Q&A formats optimized for AI retrieval.

- Partner with PMM and content teams to create GEO-ready content.

CONTENT OPTIMIZATION

- Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources.

- Rewrite or refine content based on search intent and GEO insights.

- Ensure consistency and discoverability across high-impact pages.

PAGE-LEVEL CONTENT IMPROVEMENTS

- Recommend targeted updates for high-value pages based on analytics and search intent.

- Partner with the web team to implement changes without owning full-site UX.

- Focus on iterative, insight-driven enhancements.

WEB CHAT EXPERIENCE

- Update and refine chat playbooks using Qualified.

- Improve engagement, routing, segmentation, and meeting conversion.

- Align chat experiences with SEO/GEO-driven content priorities.

SYSTEMS, REPORTING & CONTINUOUS IMPROVEMENT

- Own SEO/GEO reporting using Semrush (required), GA4, and related tools.

- Track rankings, organic traffic, GEO visibility, page performance, and content health.

- Build dashboards and deliver clear, actionable recommendations.

- Create a continuous improvement roadmap shaped by analytics and competitive intelligence.

QUALIFICATIONS

- 3–5+ years of experience in SEO, content optimization, or digital content strategy.

- Hands-on expertise with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus.

- Strong understanding of search intent, metadata, content structure, and on-page SEO.

- Strong writing and editing skills with a focus on content clarity and performance.

- Familiarity with AI-based search optimization (GEO) or an eagerness to learn.

- Experience refining chat playbooks, with Qualified preferred.

- Analytical, organized, and able to turn insights into prioritized recommendations.

- Collaborative and comfortable working across digital, content, PMM, and demand generation teams.