Sales Director – Healthcare (Central Region)

At Floreo, we use virtual reality to craft immersive, therapeutic, and educational experiences for children and adults with autism, ADHD, and other neurotypes. We incorporate evidence-based strategies to make sure each experience is not just fun, but truly beneficial. We’re on a mission to create a more open and accessible world for the neurodiverse!

Sales Director – Healthcare (Central Region) Clinical Solutions (Digital Therapeutics / Prescription Technology) Location: Remote (U.S.) (Proximity to a major transportation hub —e.g., ORD, DFW, STL, MSP—is preferred but not required). Reports to: Vice President of Sales Role type: Professional / Individual contributor Travel: Up to 50%

About Floreo Floreo is pioneering the use of Virtual Reality (VR) to create immersive, therapeutic, and educational experiences for neurodiverse children and adults. Our evidence-based platform is used across therapy, educational, and family settings, and we are developing a regulated Software as a Medical Device (SaMD) for commercialization in 2026. Beyond 2026, Floreo is developing new products leveraging AI, including an ADHD therapeutic and an autism assessment tool.Our mission is a world that is open and accessible to the neurodiverse.

Overview The Sales Director – Healthcare is responsible for generating new revenue and expanding existing customer relationships across clinical environments. As a member of the commercial team, this role also serves as a functional lead, responsible for establishing regional strategy and providing technical onboarding to other sales staff regarding the medical device sales cycle. This individual contributor will lead consultative sales efforts and serve as a trusted partner to customers throughout their lifecycle, ensuring they fully realize the value of Floreo's platform in day-to-day clinical use.

At Floreo, success is driven by a highly collaborative, team-oriented culture. This role requires someone who operates with a solutions-first mindset, takes ownership, and thrives as a self-starter in a fast-paced, evolving environment. This role requires experience selling prescription-based or clinically utilized technologies — including digital therapeutics (DTx), software as a medical device (SaMD), or other regulated solutions — and the ability to engage clinical, administrative, and operational stakeholders with credibility and confidence.

Responsibilities Drive New Business & Pipeline Development

• Generate leads and prospect within clinics, therapy practices, behavioral health organizations, and human services providers
• Build and manage a robust pipeline to consistently meet or exceed sales targets
• Develop territory strategies for the Central Region that prioritize high-value accounts and accelerate time to close
• Serve as a functional lead by teaching and onboarding team members on the technical requirements of SaMD sales, clinical procurement, and insurance reimbursement.

Lead Consultative Sales Cycles

• Manage full-cycle sales from initial outreach through close
• Conduct discovery to understand clinical workflows, reimbursement context, and operational needs
• Position Floreo's platform — including its SaMD pathway — in terms relevant to clinical and administrative buyers

Manage & Expand Customer Relationships

• Own the customer relationship lifecycle and identify expansion opportunities
• Ensure customers are realizing measurable value from the Floreo platform to support retention and growth
• Serve as a voice of the customer internally, informing product and market access strategy

Collaborate & Contribute to Team Success

• Work closely with Market Access, Marketing, and Product teams to align sales efforts with commercialization milestones
• Actively contribute to a team-based selling environment — sharing intelligence, supporting peers, and reinforcing a culture of accountability
• Assist in the documentation and refinement of the 2026 SaMD commercialization playbook.

Maintain Operational Discipline

• Track all sales activities, pipeline stages, and forecasts accurately in CRM
• Provide regular reporting to VP of Sales on territory performance, procurement cycles, and market dynamics

Qualifications

• 5–10+ years of experience in DTx, SaMD, medical device, or clinical technology sales
• Proven success selling into clinics, behavioral health organizations, or health systems
• Familiarity with digital health reimbursement pathways, including CPT codes, state Medicaids, and CMS processes, is a strong plus
• Strong understanding of clinical workflows and the ability to engage both clinical and administrative stakeholders
• Team-oriented mindset with strong collaboration and communication skills
• Self-starter with high accountability and comfort operating in an evolving, early-stage environment
• Tech-savvy and comfortable demoing in-person or virtually on VR hardware and quickly learning new software platforms; ability to

Who You Are

You are a relationship-driven sales professional who leads with curiosity and earns trust by understanding the problems clinicians and administrators are actually trying to solve. You bring both the discipline of a seasoned sales executive and the adaptability of someone who thrives when the playbook is still being written. As a regional lead, you possess the Technical Knowledge to navigate complex SaMD regulations and the instructional ability to mentor and onboard other team members on these clinical pathways. You are motivated by mission — improving outcomes for neurodiverse individuals and families — and you see every customer conversation as an opportunity to advance that mission. You possess the Confidence to Challenge status-quo clinical

You will thrive here if you are:

• A collaborative team player who shares wins and supports peers
• A self-starter who takes initiative without waiting for direction
• Solutions-oriented — you surface problems with proposed solutions.
• Relationship-driven and focused on long-term customer success over quick transactions
• Adaptable and energized by growth-stage ambiguity

This role may not be the right fit if you:

• Prefer to work independently with minimal team collaboration
• Require rigid structure or a fully defined playbook
• Are primarily transaction-focused rather than relationship-focused
• Are uncomfortable with ambiguity or evolving priorities

What We Offer Floreo offers a collaborative, mission-driven culture with the opportunity to shape the company's commercial growth at a defining moment. We provide competitive compensation, comprehensive benefits, and the tools you need to succeed — including access to our VR platform.

Floreo celebrates diversity and is an equal opportunity employer. We are committed to creating an inclusive environment where all employees can thrive.

Floreo is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

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