Paid Social Business Director

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Paid Social Business Director

The Role

The Paid Social Business Director is a senior leadership role responsible for the strategic direction, performance and development of paid social across a portfolio of clients.

Sitting within the Paid Social leadership team and reporting to the Head of Paid Social, you’ll provide senior counsel to clients, oversee the quality and performance of paid social activity, and lead and develop high-performing teams. You’ll combine paid social expertise with strong commercial thinking, ensuring work delivers against client objectives while continuing to drive innovation, growth and best practice.

Key Responsibilities

• Set the strategic direction for paid social across key clients, ensuring activity aligns with their wider business and marketing objectives.
• Oversee best-in-class paid social planning, activation and optimisation, ensuring consistently high-quality delivery.
• Build strong relationships with senior clients, acting as a trusted advisor and identifying opportunities to drive growth and long-term value.
• Work closely with other channel leads, specialist teams and platform partners to deliver integrated media solutions.
• Champion innovation, testing and the adoption of new platforms, products and ways of working.
• Own commercial performance across your client portfolio, including forecasting, budget management and revenue delivery.
• Maintain high standards of governance, audit compliance, quality assurance and operational best practice.
• Lead, coach and develop Account Directors and the wider paid social team, creating a culture of collaboration, accountability and continuous improvement.
• Support new business pitches, strategic planning responses and wider agency initiatives.

Skills & Experience

• Paid social expertise: Strong knowledge of paid social strategy, planning, activation and optimisation, with an understanding of the evolving platform landscape.
• Strategic leadership: Ability to set a clear direction and translate client objectives into effective paid social strategies.
• Client leadership: Confident building trusted relationships with senior stakeholders and providing strategic counsel.
• Commercial acumen: Strong understanding of budgets, forecasting, revenue delivery and commercial performance.
• People leadership: Proven ability to lead, coach and develop senior team members while building collaborative, high-performing teams.





Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/