Senior Director, Digital Activation

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Position Summary

The Senior Director, Digital Activation will play a pivotal role in advancing digital transformation through innovation, operational excellence, and creative problem-solving. This leader will build and strengthen core capabilities across the team while developing and activating customized, forward-thinking digital programs that extend beyond traditional display advertising.

The ideal candidate combines a strong understanding of the evolving digital ecosystem with an appetite for emerging technologies, innovative media solutions, and content development. They will translate strategy into impactful activations, identify opportunities that deliver value and efficiency, and navigate complex internal and external resources to drive client and agency growth.

Success in this role requires the ability to balance creativity and innovation with disciplined operational management—delivering measurable results, optimizing investment, and achieving ambitious savings objectives. Compared with the Director role, the Senior Director will assume greater responsibility for orchestrating internal and external resources, cultivating strategic partnerships, and identifying opportunities that advance both client and agency objectives.

Key Responsibilities

Marketplace Leadership

• Maintain a deep understanding of digital platforms, technologies, and emerging industry trends, while developing clear points of view on relevant marketplace topics.
• Champion the benefits and capabilities of the OMG technology and data ecosystem.
• Provide informed leadership across Digital Direct, Programmatic, Search, and Social channels.
• Cultivate strong marketplace knowledge and relationships with established and emerging partners.
• Identify opportunities that generate mutual value, improve performance, achieve efficiencies, and deliver savings for both the client and agency.

Innovation and Creative Problem-Solving

• Think beyond traditional media formats to develop bespoke digital programs, sponsorships, and partnership opportunities that elevate Apple’s brand.
• Inspire creative thinking and collaborate with internal and external partners to bring innovative ideas to life.
• Identify more effective and efficient approaches to media development, negotiation, and activation.
• Take calculated risks and establish test-and-learn opportunities with new partners, platforms, technologies, and programs.
• Evaluate opportunities thoughtfully and recommend solutions aligned with the client’s strategic and business objectives.

Collaboration and Partnership Development

• Represent OMD as a leader in the digital marketplace by establishing relationships and creating value with enterprise and emerging digital partners.
• Connect strategic objectives to execution, ensuring that all activations ladder back to the broader business and communications strategy.
• Serve as a resource to other Digital Activation teams by developing and sharing best practices, case studies, and innovative solutions.
• Identify opportunities to collaborate with OMG resources, including the Content Collective, Ready Made, and other relevant capabilities.
• Contribute to new business efforts, including opportunity development, strategic ideation, and pitch presentations.

Operational Excellence

• Ensure teams follow established processes and provide management and enterprise partnership teams with visibility into investment flows throughout the planning and activation process.
• Drive savings and maximize investment value through collaboration across interagency teams and business units.
• Establish a culture of continuous optimization to improve performance and results across all digital activity.
• Ensure activations are executed efficiently, accurately, and in accordance with client and agency standards.
• Demonstrate a strong understanding of media terms and conditions, including standard IAB terms, custom language, and contractual addenda.
• Promote transparency, accountability, and consistency across all digital activation workstreams.

Qualifications and Experience

• Minimum of eight years of relevant experience in digital media, digital activation, marketing, or a related field.
• Proven track record of managing and executing digital programs and investments that meet or exceed client and agency objectives.
• Experience collaborating with media owners, agency business units, technology partners, and creative agency partners.
• Strong leadership skills, with the ability to inspire, develop, and motivate high-performing teams.
• Highly organized and detail-oriented, with the ability to manage multiple priorities, navigate complexity, and adapt to change.
• Strong understanding of data, analytics, measurement, and performance optimization.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Demonstrated ability to balance strategic thinking, creative ideation, operational discipline, and commercial impact.
• Strong interest in emerging technologies, digital innovation, and the evolving media landscape.

Leadership Profile

The successful candidate will be a strategic and collaborative leader who can move seamlessly between high-level vision and executional detail. They will bring curiosity, sound judgment, commercial acumen, and a passion for developing innovative digital solutions that create meaningful value for the client and agency.

Location: Los Angeles, CA

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HR to provide

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

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