GTM Associate, Events & Partnerships

Job Responsibilities:

1. What you'll own in the first 90 days Days 1–30 · Run the room - Take over production on two to three live events: venue, vendors, run of show, check-in, teardown. - Own the invite funnel across Luma, Partiful, LinkedIn and community groups. Hit a registration target and a show-rate target, and report both against the plan. - Build the attendee capture loop so every person who walks in ends up in the CRM with a note the BD team can act on. Days 31–60 · Close the sponsors - Own the sponsor package end to end: build the pitch, source the target list, run the outreach, negotiate the tier, collect signing details, and track the invoice to paid. - Bring in co-hosts. We partner with AI companies on hackathons, workshops and mixers, and the co-host relationship is yours to source and run. - Get event cost to net neutral or better through sponsorship. Days 61–90 · Make it a system - Publish the event playbook: theme calendar, target guest profile per theme, sponsor tiers with pricing, vendor list with real quotes, and the post-event follow-up sequence. - Stand up the content layer around events: founder interviews, clips, recaps and social posts that make the next event easier to fill. - Hand BD a clean list of sourced meetings with attribution back to the event that produced them. MUST-HAVE EXPERIENCE - 1 to 3 years running events, field marketing, community or partnerships. Student clubs, conference volunteering and side-project meetups count if you can show the numbers. - You have personally asked a company for sponsorship money and gotten a yes. Tell us the number. - You have run an event with a real budget and real vendors: quotes, negotiation, contracts, invoices. - Clear written English. You will be writing sponsor pitches, event pages and social copy that go out under our name. - You live in San Francisco and want to be onsite. This job happens in rooms. - Comfort with the operational stack: CRM hygiene, Luma or Partiful, spreadsheets that reconcile, follow-ups that actually go out. NICE TO HAVE - An existing network in the SF AI scene: founders, VC platform teams, accelerator communities, other event organizers. - Working Mandarin. Part of our team and several of our partners operate in Chinese. - Experience with paid media, performance marketing or adtech. You will be selling to marketers. - Content production chops: shooting on a phone, cutting clips, running a podcast series, growing a brand account. - You have grown a community from zero. Who You Are - Hands-On Executor: 3–5 years in growth/performance marketing at a SaaS or consumer tech company. - Multi-Cap Player: Able to wear multiple hats across paid, lifecycle, and affiliate ops, stepping in where needed to keep campaigns moving fast. - Startup-Ready: Thrive in a high-growth environment, able to move at rocket speed while delivering high-quality execution. - Performance-Driven: Experience running paid campaigns with a focus on driving free → paid conversions. - Lifecycle Marketer: Skilled at campaign setup/ops, with ability to work closely with leadership on lifecycle strategy. - Affiliate Know-How: Exposure to affiliate/referral marketing platforms (Rewardful or similar). - Data-Informed: Skilled at pulling insights from GA4, Amplitude, or similar tools.