GTM Enablement Lead

About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Cursor, Vercel, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity:

What You'll Do:

• Lead the design and delivery of enablement across Iru's GTM org, partnering with Sales, Sales Development, Customer Success, and Solutions Engineering leadership, among others
• Build strong onboarding and ramp programs for every GTM persona, not just AEs, so SDRs, CSMs, and SEs each have a structured, role-based, measurable path to full productivity
• Stand up continuing education that keeps the field current on product, pricing, competitors, and motion changes, and that goes beyond product training to make reps better at the craft of selling: discovery, messaging, objection handling, negotiation, and methodology
• Design and deliver high-velocity programs that identify performance gaps, build targeted curriculum, and measure impact on leading indicators like ramp time, quota attainment, win rate, and deal velocity
• Leverage AI-powered tools and automation (Gong, conversation intelligence, LLM-based coaching) as core delivery mechanisms to scale enablement reach and effectiveness
• Build systems that detect skill and knowledge gaps across the revenue org, diagnose root causes, and deliver the right intervention through the right channel
• Partner with and orchestrate subject-matter experts across Product Marketing, R&D, and GTM leadership to deliver product and domain training, scaling through the company's experts rather than producing every session yourself
• Lead new product launch readiness across GTM, partnering closely with R&D and Product so every customer-facing team can sell, demo, position, and support new capabilities from day one
• Equip front-line reps and their managers alike, giving managers the data views, scorecards, and coaching frameworks to reinforce enablement after the session ends
• Work closely with our GTM Enablement Manager to deliver programs at quality and pace, and set the standard for the team's work
• Establish enablement measurement and reporting, connecting training inputs to business outcomes and communicating impact to GTM leadership
• Extend enablement into Iru's growing MSP and partner motion, equipping partners and the teams who support them to ramp and sell effectively

What You'll Bring:

• 4 to 7+ years of experience in sales enablement, revenue enablement, or a related function at a high-growth B2B SaaS company
• A builder mentality. You've created programs, content, and systems from scratch, not just managed existing ones
• Willingness to roll up your sleeves. You're comfortable operating as a hands-on individual contributor and producing high-quality output at high velocity
• Hands-on experience with AI-powered enablement and coaching tools (Gong, conversation intelligence platforms, LLM-based coaching, or similar)
• Strong systems thinking. You see enablement as a closed loop (detect, diagnose, build, deliver, measure) and can architect workflows that run with minimal manual intervention
• Experience enabling more than one GTM persona (AEs, SDRs, CSMs, SEs) across different segments and selling motions
• Strong project management. You can run multiple initiatives at once, keep cross-functional partners aligned, and deliver on time
• Excellent stakeholder management. You can drive alignment across GTM, R&D, Product, and Marketing without needing positional authority
• Experience guiding or mentoring others, whether or not you've carried direct reports
• Strong written and verbal communication. You can build a compelling training module, facilitate a live session, and present to leadership with equal confidence
• Comfort with ambiguity and speed. You thrive in environments where the playbook doesn't exist yet and iteration beats perfection
• Familiarity with modern GTM tech stacks (CRM, sales engagement, conversation intelligence, content management) and how they connect to enablement delivery
• Experience with Winning by Design and/or SPICED methodology is a plus
• Exposure to partner, MSP, or channel enablement is a plus

Benefits & Perks

Competitive salary

Hybrid work environment (3 days in office per week)

100% individual and dependent medical + dental + vision coverage

401(K) with a 4% company match

20 days PTO

Iru Wellness Week the first week in July

Equity for full-time employees

In-office lunch stipend provided

Up to 16 weeks of paid leave for new parents

Paid Family and Medical Leave

Modern Health mental health benefits for individuals and dependents

Fertility benefits

Working Advantage employee discounts

Onsite fitness center

Free parking

Exciting opportunities for career growth

We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.

At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law. #LI-Hybrid