Senior User Acquisition Manager (Web)

Jira ticket

We’re looking for a Senior User Acquisition Manager (Web) to join the team behind CleanMyMac, MacPaw’s flagship product with millions of users globally.

CleanMyMac is an all-in-one macOS utility designed to clean, optimize, and protect Mac computers. It helps users maintain peak performance, secure their privacy, and easily keep their Mac running smoothly.

As a Senior User Acquisition Manager, you will take ownership of driving new paid user growth and managing performance marketing budgets at scale. You’ll define, test, and coordinate multi-channel media strategies, lead creative testing frameworks, and independently validate new paid acquisition channels from hypothesis to go/no-go verdicts.

If you’re excited to help scale CleanMyMac’s paid growth engine and unlock the next stage of customer acquisition across Tier-1 and global markets, we’d love to hear from you.

In this role, you will:

• Take full end-to-end ownership of driving new paid user growth at efficient CAC and target payback metrics.
• Build quarterly media-mix plans and allocate monthly budgets across digital acquisition platforms.
• Own the hands-on management and optimization of campaigns across Google Ads (PMax, Demand Gen, Search) and Meta Ads, leveraging automated and value-based bidding.
• Formulate hypotheses, design testing protocols, define success criteria, and deliver go/no-go decisions for new paid acquisition channels.
• Lead the creative strategy by running structured testing frameworks and briefing in-house copywriters and designers for high-velocity ad creative production.
• Design holdout and incrementality tests to evaluate true channel performance beyond standard attribution.
• Maintain data-tracking integrity, setting up advanced conversion signals (enhanced conversions, CAPI, Customer Match).
• Apply AI tools and automated workflows to streamline competitor monitoring, search query insights, and ad optimization.

Skills you’ll need to bring:

• 5+ years of experience in paid acquisition/performance marketing, with 3+ years specifically in a B2C subscription or SaaS environment.
• Strong track record of driving paid customer acquisition for B2C desktop products, with a solid understanding of desktop-specific acquisition funnels and strict CAC/payback targets.
• Fluency in unit economics: CAC, LTV:CAC, payback periods, break-even ROAS, and contribution margin.
• Deep hands-on experience managing Google Ads (PMax, Demand Gen, Search) and Meta Ads.
• Expertise in media planning, forecasting, and dynamic budget reallocation based on real-time campaign performance.
• Proven ability to run structured creative testing and collaborate effectively with creative production teams.
• Proficiency in advanced measurement, including incrementality/holdout testing.
• Technical comfort with clean data tracking, signal setup, and conversion APIs.
• High level of autonomy and a self-driven, analytical mindset.
• Practical experience applying AI tools and automations in daily performance marketing workflows.
• Strong written and spoken English (B2+)

As a plus:

• Experience launching and validating new paid channels from scratch (test design, budget allocation, go/no-go decisions).
• Hands-on experience with DSP platforms and Microsoft/Bing Ads.
• Experience testing emerging ad formats (e.g., ChatGPT Ads).
• Experience optimizing B2C web-to-desktop-app acquisition funnels.