Creative Strategist

About Phoebe

Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.

What you'll do

- Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube

- Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly

- Build and manage a pipeline of creators, clippers, and freelancers

- Study what's working in DTC, creator economy, and direct response - then apply it to healthcare

- Launch and scale campaigns targeting nurses and caregivers for our talent agent product

- Track performance obsessively and iterate fast based on what converts

- Stay ahead of platform changes, trends, and formats before they're obvious

Who you are

- You've run paid social or organic growth and have results to show

- You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals

- You're chronically online and can spot trends before they peak

- You've worked with creators or built content engines (UGC, clipping, repurposing)

- You know tools like Whop, Foreplay, Motion, or similar

- You move fast and can produce volume without sacrificing quality

- You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed

- You have taste and strong opinions about what makes creative work

What we offer

- Own creative for a company growing extremely fast into a massive market

- Competitive salary with above-market equity

- Small team where your work directly drives growth

- In-person in NYC (Chinatown / LES) - we work in the same room

- Multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.