E-Commerce Safety Communications Manager
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About the Team This role sits within our Global Trust and Safety Communications Team. You will work closely with cross-functional partners in Product, Trust and Safety, Legal, and Public Policy to develop and execute global communications campaigns.
About the Role We are looking for a creative and experienced communications professional to support our Trust & Safety storytelling around our e-commerce platform, TikTok Shop. This role will be critical in developing and executing global communications campaigns that proactively tell the safety story of TikTok Shop.
Responsibilities - Global Campaign Strategy: Develop and execute communications campaigns that build brand trust and highlight our commitment to safety TikTok Shop. - Proactive Storytelling: Create blog posts, media pitches, and launch materials to amplify global announcements regarding our e-commerce initiatives. - Media Relations: Act as a primary contact for media on safety related issues, and train spokespeople for interviews, panel events and presentations. - Cross-Functional Counsel: Provide communications guidance and approvals to teams across the business, helping to communicate our commitment to safety across some other monetized products. - Crisis & Issue Management: Support the press office in managing media inquiries and communications regarding regulatory developments or policy escalations related to TikTok Shop
Minimum Qualifications: - Bachelors degree or higher - 5+ years of experience in communications - Experience managing large-scale, multi-market campaigns from concept to execution. - Outstanding verbal and written communication skills, with the ability to distill complex technical issues into easy-to-digest explanations - Strong organizational skills with ability to manage multiple high-stakes projects - Experience in a press office or handling crisis communications.
Preferred Qualifications: - Proven track record of leading consumer-facing campaigns for e-commerce platforms or monetization products. - Ability to work effectively across time zones and cultures to adapt announcements for diverse global markets. - Highly analytical with the ability to use research to inform creative storytelling and mitigate reputation risk. - Comfortable working in a fast-paced environment and managing multiple high-stakes projects simultaneously.
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