Merchandise Growth Strategy Project Intern (TikTok Shop - Japan) - 2026 Start (BS/MS)

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users. Join us as we drive the future of e-commerce here at TikTok.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.

The Merchandise Growth team focuses on improving product supply quality and accelerating merchandise growth on the platform. Through data-driven strategies and operations, the team drives the growth of high-quality products within the platform ecosystem. Key focuses include optimizing product assortment, supporting high-potential products, and improving product performance across different traffic channels. The team also works to enhance product–creator matching efficiency to drive conversion and commercial value in the content commerce ecosystem.

Responsibilities - Support analysis of product supply structure and merchandise growth, tracking key metrics such as assortment breadth, product activation, and new product performance. - Identify potential products suitable for creator content scenarios and help improve product–creator matching efficiency. - Assist in executing merchandise growth initiatives, including potential product identification, cold-start support, and exposure optimization. - Analyze product performance across different traffic channels and generate insights. - Collaborate with creator operations, merchant operations, product, and data teams to support merchandise growth initiatives. - Participate in data analysis and strategy reviews to support ongoing merchandise growth efforts.

Qualifications - Currently pursuing a Bachelor’s or Master’s degree with interest in e-commerce or content commerce. - Basic understanding of short-video or livestream commerce ecosystems. - Strong analytical skills; proficiency in Excel is required. - Structured thinking and strong problem-solving ability. - Good communication skills and ability to work cross-functionally.

Preferred Qualifications - Experience or project background in e-commerce operations, merchandise strategy, or creator partnerships. - Familiarity with data analysis tools such as SQL, Tableau, or Power BI.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

If you have any questions, please reach out to us at [email protected]