Search Ads Product Operations Expert

About the team The Search Ads Operations team is responsible for ensuring high-quality ad experiences across TikTok's search scenarios. We work closely with product, engineering, and policy teams to define evaluation standards, optimize search strategies, and adapt advertising rules to diverse business contexts—ranging from e-commerce to brand campaigns. Our goal is to build a scalable, user-centric search ad ecosystem that balances business value with user experience.

Responsibilities -Responsible for optimizing evaluation/annotation projects for search advertising in business scenarios such as e-commerce and advertising, deeply understanding user search intent, formulating strategies based on local culture and user usage habits, and ensuring the online user search experience. -Collaborate with product and R&D teams to adjust search strategies, establish evaluation/annotation standards for strategies, and accurately analyze cases to drive continuous optimization of search strategies. -Responsible for aligning and applying advertising rules across different business scenarios to search scenarios, and ensuring the accuracy and reasonableness of such applications. -Participate in project planning for advertising in various business scenarios, undertake search-side requirements, and work with business, product, and R&D teams to jointly complete project implementation.

Minimum Qualifications - Bachelor's degree or above is required. - Minimum of 2 years of work experience in internet operations. - Fluent in English and Mandarin is required as the role requires communication with English and Chinese markets & stakeholders. - Familiar with AI model training domains, with experience in prompt tuning and optimization, and the ability to leverage AI-related capabilities/tools to enhance operational efficiency and effectiveness. - Strong project management, process building, and implementation skills, with experience in independently leading projects and excellent cross-team collaboration and communication abilities. - Data-sensitive, with solid data analysis and processing skills, and proficiency in mainstream data analysis tools. - Goal-oriented, with the ability to break down objectives into actionable steps; strong at synthesizing and summarizing, and capable of proposing solutions and putting them into practice based on daily operational challenges.

Preferred Qualifications - Work or study experience in multicultural environments, or relevant experience in e-commerce/search/quality evaluation.