Paid Search Performance Marketing Manager

ABOUT WISPR

Wispr is an AI research and product company building the voice interface for computing. AI can now reason, code, and act. Yet, humans still do the work of the interface. We think that’s backwards. https://wisprflow.ai/post/the-master-plan

Our first products are Flow, which lets you speak naturally in any application, and Notetaker, which builds context across conversations. We’re building toward an interface that can perceive, understand, and take action with earned trust. That means solving hard problems across models, systems, and product - and caring about the final human experience as deeply as the technology underneath it.

We’re a talent-dense team that holds strong opinions, tests them quickly, and builds technology that sparks joy. Our goal is to build the first voice interface used every day by a billion people.

THE ROLE

We're hiring a hands-on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You'll also own Android acquisition from day one.

Your channels:

- Google Search Ads (Search, Performance Max, Search Partners)

- Google App Campaigns (ACi) for Android app installs and in-app revenue

- Apple Search Ads for iOS and Android

- Bing / Microsoft Ads (and expansion opportunities)

Your mission: Bring in high-intent users and wire them into our funnel: ad → click → install → activation → subscription → revenue.

This isn't a "set and forget" role. You're in the platforms daily, shipping tests weekly, making data-driven decisions, and owning the numbers.

WHAT YOU'LL DO

OWN THE SEARCH CHANNEL END-TO-END

- Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day

- Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns

- Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization

- Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum

DRIVE ANDROID ACQUISITION FROM DAY ONE

- Own Android growth strategy across Google App Campaigns and Apple Search Ads

- Optimize to in-app revenue events (not just installs)

- Rapidly test creative, audiences, and bidding strategies to find scalable Android growth

- Partner with Product and Data teams on attribution and conversion tracking

BUILD HIGH-PERFORMANCE FUNNELS

- Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs

- Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog

- Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows

RUN FAST, LEARN FASTER

- Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants

- Maintain a testing roadmap with clear hypotheses and success metrics

- Partner with Design and Growth teams on landing pages and App Store optimization

MANAGE BUDGETS LIKE A CFO

- Manage $50k+/month in search spend (scaling to low six figures)

- Allocate weekly budgets by channel, geo, brand vs non-brand, device

- Keep CAC within targets while finding incremental spend opportunities

COMMUNICATE LIKE A LEADER

- Write crisp weekly updates: what happened, why, what's next

- Present monthly performance to leadership with clear insights and recommendations

- Collaborate seamlessly with Growth, Product, Design, and Data teams

WHAT WE'RE LOOKING FOR

MUST-HAVES

- 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses

- Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements

• Strong Google Ads expertise:
• Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)
• Performance Max (when to use it, how to prevent brand cannibalization)
• Google App Campaigns (ACi) for mobile installs and revenue optimization

- Direct experience with Apple Search Ads for iOS, ready to expand to Android

- Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)

- Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves

- Excellent written communication—you can write a weekly recap that's actually worth reading

- Authorized to work in the US

NICE-TO-HAVES

- Bing / Microsoft Ads experience

- Background in productivity tools, consumer apps, or PLG SaaS

- SQL or BI tools (self-serve data analysis)

- Landing page and conversion rate optimization experience

- Familiarity with Apple ecosystems and App Store guidelines

LOGISTICS

We sponsor H1B, O1, EB1, L1, STEM OPT, and more. We can't guarantee sponsorship for every role, but if we make you an offer we'll make every reasonable effort, with help from our immigration law firm.

We strongly encourage you to apply even if you don't meet every qualification. The strongest candidates we meet rarely do, so don't exclude yourself prematurely. We're rethinking how humans interact with AI, and doing that well demands diversity of perspective and experience.

We're committed to a fair and accessible interview process. If you need any accommodations or adjustments, please let us know.