Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowFirst seen 5 hours ago

Sr. Manager, CRM, Email and SMS Activation

1-800-Flowers Family of Brands87 open roles

Where
Jericho, NY, USA
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSr. Manager, CRM, Email and SMS Activation1-800-Flowers Family of Brands · Jericho, NY, USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on 1-800-Flowers Family of Brands's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.4% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.4%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: first seen 5 hours ago

The posting

The Sr. Manager, CRM, Email & SMS Activation is responsible for driving revenue performance through the activation of promotional and lifecycle campaigns across Email and SMS. This role owns the channel activation plan and is accountable for delivering revenue targets by ensuring campaigns are executed flawlessly, launched on time, and continuously optimized.

This role partners closely with CRM Strategy, Loyalty, Creative, Analytics, Brand teams, and CRM Operations. While CRM Ops manages technical build and deployment, this role is responsible for ensuring campaigns are set up to perform, measured correctly, and improved through structured test-and-learn.

Key Responsibilities

Revenue & Performance Ownership

  • Own revenue delivery for Email and SMS by managing campaign readiness, execution quality, and ongoing optimization
  • Monitor daily/weekly channel performance and flag risks, opportunities, and actions needed to hit revenue goals
  • Partner with CRM Strategy and Analytics to identify performance drivers and recommend improvements to targeting, cadence, creative, and offer strategy

Campaign Activation & Orchestration

  • Own the activation workflow for Email and SMS campaigns from intake through deployment, partnering with CRM Ops for build, QA, and send execution
  • Translate campaign strategy into clear activation requirements (audience, personalization, creative specs, timing, channel mix, measurement)
  • Manage campaign timelines, stakeholder inputs, approvals, and readiness to ensure launches happen on time and perform as intended

Customer Experience, Targeting & Personalization

  • Define targeting and segmentation requirements in partnership with CRM Strategy and customer data teams
  • Ensure personalization inputs are clearly defined and correctly implemented by CRM Ops
  • Maintain a customer-first view across Email and SMS to ensure communications are cohesive, relevant, and aligned to lifecycle needs

Performance Reporting & Optimization

  • Deliver campaign performance reporting and insights across key KPIs (revenue, conversion, CTR, opt-outs, deliverability)
  • Drive continuous improvement through structured A/B testing and optimization of creative, cadence, and targeting
  • Partner with CRM Ops to ensure learnings are operationalized into repeatable playbooks and processes

Process, Governance & Operational Excellence

  • Ensure campaigns follow consistent governance standards including tracking/tagging, QA requirements, compliance, and documentation
  • Maintain activation playbooks, campaign briefs, and repeatable workflows to improve speed, quality, and performance
  • Support improvements to CRM execution processes and ways of working across Email and SMS
  • 4–7+ years of experience in CRM, lifecycle marketing, or digital marketing with Email and SMS activation experience
  • Demonstrated ability to own and deliver revenue outcomes through CRM channels
  • Strong understanding of Email and SMS best practices including compliance (CAN-SPAM, TCPA), deliverability, and customer experience
  • Proven ability to work effectively with CRM Operations teams and manage cross-functional execution in a matrixed environment
  • Highly organized with strong project management skills and attention to detail
  • Data-driven mindset with ability to interpret results and turn insights into performance improvements
  • eCommerce and/or retail experience preferred

SALARY RANGE $75k - $85k

INDCH

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against 1-800-Flowers Family of Brands's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on 1-800-Flowers Family of Brands's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    1-800-Flowers Family of Brands's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.