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Open nowPosted 626 days ago

Email Marketing & Lifecycle Automation Specialist (Remote)

12min1 open role

Where
Belo Horizonte, Brazil, Remote
Work mode
Remote
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Your applicationOpen nowEmail Marketing & Lifecycle Automation Specialist (Remote)12min · Belo Horizonte, Brazil, Remote

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 626 days ago

The posting

📍 Remote – Work from Anywhere

About 12min

At 12min, we help people fit learning into their busy lives by offering micro-book summaries that can be consumed in just 12 minutes. With over 6 million users globally, we are a fast-growing B2C platform passionate about making knowledge more accessible.

Join our team to help shape the way we communicate, engage, and retain our diverse and ever-growing user base!

Role Overview

We’re looking for a highly skilled Email Marketing & User Lifecycle Specialist to lead email automation, lifecycle marketing, and multi-channel messaging. Your role will be critical in driving engagement, retention, and conversions through data-driven campaigns.

If you’re an expert in ActiveCampaign, love crafting compelling email journeys, and thrive on optimizing performance through A/B testing and segmentation, this role is for you.

What You’ll Do

✅ Email Marketing & Automation – Plan, execute, and optimize email campaigns using ActiveCampaign. ✅ Lifecycle & Retention – Design and manage automated user journeys for onboarding, engagement, and reactivation. ✅ Segmentation & Personalization – Leverage behavioral data to deliver targeted and relevant messaging. ✅ Copywriting & Conversion – Craft persuasive emails, subject lines, and CTAs to maximize open rates, CTR, and retention. ✅ Analytics & Optimization – Track key metrics, analyze performance, and run A/B tests for continuous improvement. ✅ Deliverability & Compliance – Ensure high inbox placement, manage sender reputation, and comply with GDPR/CAN-SPAM regulations. ✅ Multi-Channel Integration – Sync email campaigns with OneSignal push notifications, SMS, and other marketing channels for a cohesive lifecycle strategy.

What We’re Looking For

🔹 Proven experience in email marketing, automation, and lifecycle optimization. 🔹 Hands-on experience with ActiveCampaign (or similar CRM/email automation platforms). 🔹 Strong understanding of segmentation, personalization, and behavioral-based messaging. 🔹 A data-driven mindset – you track metrics, analyze performance, and optimize the campaigns. 🔹 Copywriting skills with a focus on converting users and driving engagement. 🔹 Experience with multi-channel communication (email, push, SMS, in-app messages, etc.). 🔹 Knowledge of email deliverability best practices and compliance (GDPR, CAN-SPAM, etc.).

Why Join Us?

🚀 Join one of the fastest-growing B2C startups in South & Central America 🌎 Work remotely – no matter where you are, we want to hear from you! 📈 Make a real impact – own the email & lifecycle strategy in a fast-moving environment

Interested or know someone who would be a great fit? Send a message or apply now! 🚀

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