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Open nowPosted yesterday

Coordenador/a de Marketing

2Dots Recrutamento

Where
Passos, MG, Brasil
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Your applicationOpen nowCoordenador/a de Marketing2Dots Recrutamento · Passos, MG, Brasil

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The clock on this job

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13.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: posted yesterday

The posting

Responsável por liderar a área de Marketing de ponta a ponta, garantindo planejamento estratégico, execução disciplinada e geração de resultados mensuráveis. Atua como elo entre branding, comunicação e performance, estruturando processos, desenvolvendo o time e assegurando a consistência do posicionamento da marca em todos os canais.

OBJETIVOS DA FUNÇÃO

  • Impulsionar o crescimento e a relevância da marca no mercado.
  • Gerar resultados mensuráveis em aquisição, conversão e retenção de clientes.
  • Desenvolver um time de alta performance, alinhado à estratégia do negócio.

REQUISITOS

  • Formação em Marketing, Publicidade, Administração ou áreas correlatas.
  • Experiência consolidada em gestão de marketing, com forte atuação em liderança de equipes.
  • Vivência na estruturação de processos e gestão por indicadores (KPIs).
  • Domínio de ferramentas de marketing digital e análise de dados.
  • Perfil analítico, com capacidade de tomada de decisão orientada a resultados.
  • Residir em Passos ou proximidades e ter disponibilidade para o trabalho presencial.

COMPETÊNCIAS COMPORTAMENTAIS

  • Liderança e gestão de pessoas
  • Visão estratégica com foco em execução
  • Forte orientação a resultados e performance
  • Comunicação clara e capacidade de influência
  • Senso crítico e capacidade de priorização

PRINCIPAIS RESPONSABILIDADES

  • Liderar, desenvolver e avaliar equipe de marketing, promovendo cultura de alta performance.
  • Definir metas claras, acompanhar indicadores e garantir entregas dentro de prazo, qualidade e orçamento.
  • Estruturar e otimizar processos de marketing, garantindo previsibilidade, escalabilidade e eficiência operacional.
  • Planejar e gerenciar o calendário integrado de ações comerciais e institucionais.
  • Integrar iniciativas de branding e performance, garantindo coerência e mensuração de resultados.
  • Definir e acompanhar KPIs (ex: awareness, aquisição, conversão, retenção e ROI).
  • Supervisionar a produção de conteúdos, campanhas e materiais institucionais.
  • Planejar ações de comunicação, incluindo redes sociais, campanhas e ativações de marca.
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