The posting
Who we are:
Join Embark on our mission to improve the life and longevity of dogs everywhere. Our canine DNA test named the best by enables us to make scientific advances in personalized pet care. Embark was listed in Forbes , and with over 1 million dogs tested, we continue to make amazing paw-gress towards bettering the lives of dogs.
Join our pack! At Embark, our People First culture is centered around building an amazing team and giving everyone an opportunity to have a voice and make an impact. We support DEI&B, your continued growth & development, work-life balance, and are committed to making Embark the best place you've ever worked!
About the role:
Embark is seeking a VP of Growth Marketing with a deep understanding of what it takes to develop and execute sustainable levers of growth across channels for a fast growing direct-to-consumer brand. Reporting to the CMO, you will have the opportunity to build out and mentor a team while partnering closely with product, engineering, finance, and operations to deliver against the companys growth and ROI objectives.
This is an incredible opportunity to make an impact while managing eight-figure budgets as part of a fast growing, well-funded startup making a difference in the lives of dogs everywhere.
What youll do:
- Build a scalable, best in class, growth marketing team to support efficient ROI positive growth.
- Support the CMO by independently developing growth strategies for the core consumer business.
- Chart a path for testing and scaling advertising, CRM, and site conversion optimization to support new and existing products
- Partner closely with product, engineering, finance, and operations to deliver against the companys growth and ROI objectives
- Establish quarterly OKRs for all paid channels and ensure that the team has a robust strategy in place to deliver.
- Lead acquisition efforts both hands-on and as a mentor.
- Develop channel strategies to exceed monthly, quarterly, and annual targets with an eye toward cost-efficient growth and improving LTV:CAC.
- Create a culture of excellence and a clear system for understanding business priorities, aligning to them and being accountable for delivering results.
- Enhance and continue to build a cutting-edge marketing technology stack including demand generation, marketing automation, and analytics.
- Ensure that people, processes and tools are optimally set up, aligned and integrated in order to achieve excellent performance and provide visibility and analytics on business results and effectiveness.
- Work closely with analytics to optimize the attribution model and forecast, track, and report on results to senior management and the board.
What experience were looking for:
- 10-15+ years of DTC marketing experience, with expertise building and managing in-house, high performance marketing teams, ideally having significantly scaled or managed a large budget across paid and organic channels
- 10+ years experience in DTC ecommerce, preferably at a high growth, early stage company
- Deep performance marketing expertise, with a track-record of successfully testing channels, scaling campaigns and implementing a robust marketing strategy
- Experience driving brand awareness and preference campaigns leveraging cross functional teams
- Up-to-date background with paid platforms (e.g. Facebook/Instagram, Snap, TikTok, YouTube, Google, etc) and experience with offline (e.g. Podcast, audio, video) channels
- Experience with CRO & CRM to drive sales growth and brand engagement
- Analytics background and a high degree of proficiency with rigorous data tools
- Data-driven decision making within imperfect or incomplete information environments
- Strong leadership presence and ability to lead both directly and through influence to drive execution of a strategy in a complex organization with competing priorities
- MBA and international experience preferred
Research suggests that up to 60% of those identifying as under-represented individuals might have talked themselves out of applying at this point. Dont worry about checking all the boxes. At Embark, we are committed to diversity, equity, inclusivity and belonging. We are focused on hiring team members who are excited to learn and grow with us, so pleaseintroduce yourself and let us know about you!
What we can offer:
At Embark, we might be dog lovers, but were passionate about people too. Were committed to building an inclusive culture where all employees can belong and flourish. Here are some of our benefits and perks:
- A flexible vacation policy so you can take off the time you need when you need it
- Paid maternal and paternal leave (plus paw-ternity leave for new pets)
- Every other Friday off each summer
- Dog-friendly office near South Station, Boston (when we get back to the office), with some flexibility (eg work from home at least 2 days a week, flexibility around child care needs, etc)
- Perks tailored for dog lovers including subsidized pet insurance and dog-walking services
- Startup perks with big-company benefits (401k match, a generous bonus structure, commuter benefits, top-of-the-line healthcare, HSA/FSA)
- Competitive salaries and equity participation every employee gets stock options
- Fully-stocked office snack bar and regular office events
- New iMacs and MacBook Pros, or laptops running Linux
- Continuing education, including attending conferences and company-provided resources to help with individual growth and development
Embark is an equal opportunity workplace and values diversity at our company. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, citizenship status, sexual orientation, age, disability status, marital status, gender identity or expression, veteran status, or any other characteristics protected by federal, state or local laws. See also.
