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Open nowPosted 67 days ago

Overseas Brand Media Advertising 海外品牌媒介投放

a9ihi0un9c/fte136 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen nowOverseas Brand Media Advertising 海外品牌媒介投放a9ihi0un9c/fte · Hangzhou, Zhejiang, Chinese Mainland
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This job: posted 67 days ago

The posting

1.Plan and execute overseas brand advertising campaigns for the company’s AI products, primarily across YouTube, LinkedIn, and other relevant platforms.Research target audiences, overseas markets, and competitors, translating insights into media and creative solutions. Manage campaign execution, monitoring, optimization, and performance reviews. 2.Contribute to the development of advertising concepts, copy, visuals, and video assets. 3.Collaborate with brand, content, product, design, and external partners to deliver high-quality campaigns.

1.负责公司AI产品的海外品牌广告策划与投放,持续提升品牌影响力。 研究海外市场、目标人群及竞争动态,将用户洞察转化为媒介和创意方案。 2.负责广告项目的执行、监测、优化及复盘,持续改善品牌传播效果。 参与广告创意、文案、视觉及视频素材的策划与制作。 3.协同品牌、内容、产品、设计及外部合作团队,推动项目落地。

1: Approximately 3–5 years of overseas marketing, brand creative, or video content planning and production experience. The duration may be relaxed based on the quality of work. Candidates with experience in overseas brand agencies, internationalized brands, or globalized tech products will be prioritized. 2. Possess the ability to develop localization strategies for different countries and regions, have deep experience in managing at least one overseas market, and demonstrate adaptability to a second market. Capable of adjusting selling points and creative expressions based on local culture, user needs, and content preferences. 3. Possess excellent taste in brand advertising videos, with a clear judgment on visual style, composition, color, editing rhythm, music, and brand tone. Able to select appropriate creative references and ensure the quality of the final product. Must provide video works led by oneself. 4. Possess independent video creative and script production capabilities, capable of developing creative concepts, story structures, storyboards, voiceovers, and subtitles based on product selling points and user insights, while adjusting narrative approaches according to different markets. 5: Possess video production and implementation capabilities, with familiarity in the complete workflow from pre-production planning, shooting or generating materials, to editing, dubbing, music scoring, and post-production packaging; capable of independently completing basic video production and guiding internal teams or external suppliers to produce high-quality brand advertisements. 6: English can be used as a working language, with an understanding of AI, SaaS, or tech products. Able to independently conduct overseas content research, draft creative briefs, and translate complex features into specific, engaging video use cases.

1: 约 3–5 年海外营销、品牌创意或视频内容策划与制作经验,年限可根据作品质量放宽。有海外品牌 Agency、出海品牌或全球化科技产品经历者优先。 2: 具备不同国家和地区的本地化策略能力,深度负责过至少一个海外市场,并有第二个市场的适配经验,能根据当地文化、用户需求和内容习惯调整卖点与创意表达。 3: 具备良好的品牌广告视频审美,对视觉风格、构图、色彩、剪辑节奏、音乐及品牌调性有明确判断,能够选择合适的创意参考,并把控成片质量。需提供本人主导的视频作品。 4: 具备独立的视频创意与脚本制作能力,能从产品卖点和用户洞察出发,完成创意概念、故事结构、分镜脚本、旁白及字幕,并根据不同市场调整叙事方式。 5: 具备视频制作与落地能力,熟悉从前期策划、素材拍摄或生成,到剪辑、配音、配乐及后期包装的完整流程;能独立完成基础视频制作,也能指导内部团队或外部供应商完成高质量品牌广告。 6: 英语可作为工作语言,对 AI、SaaS 或科技产品有理解,能独立开展海外内容研究、撰写创意 Brief,并把复杂功能转化为具体、有吸引力的视频使用场景。

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