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Open nowPosted 192 days ago

Overseas Influencer Marketing Specialist海外达人营销

a9ihi0un9c/fte136 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen nowOverseas Influencer Marketing Specialist海外达人营销a9ihi0un9c/fte · Beijing, Chinese Mainland

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12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 192 days ago

The posting

1.Focus on overseas platforms including TikTok, Instagram and YouTube; identify and evaluate potential KOLs by analyzing content data, audience profiles and brand fit, and build a high-quality KOL resource pool; 2.Own KOL project delivery, including writing campaign briefs, coordinating sample delivery, tracking content creation and publishing, and monitoring conversion performance to meet project goals; 3.Drive product promotion and sales conversion; communicate and negotiate with overseas KOLs in English independently, and maintain long-term partnerships to improve collaboration efficiency; 4.Collect KOL content and conversion data, deliver regular review reports, and propose optimization suggestions for low-performing campaigns; 5.Monitor overseas platform trends, popular topics and competitor KOL activities, and extract actionable strategies for the team.

1、负责聚焦海外平台如TikTok/Instagram/YouTube等，结合公司产品品类挖掘评估潜在 KOL；分析 KOL 带货数据、粉丝画像及品牌调性，判断匹配度并搭建高质量 KOL 资源库； 2、负责KOL 项目落地，含撰写推广 Brief、协调样品寄送、跟进内容创作与发布、追踪转化效果，确保项目达标交付； 3、负责产品推广及销售转化，用英文独立沟通 KOL，推进合作方案洽谈；维护长期合作关系，提升优质 KOL 复合作率； 4、负责收集 KOL 内容表现与转化数据，定期输出复盘报告，总结经验并针对低转化提出优化建议； 5、关注海外平台趋势、热门带货话题及竞品 KOL 动态，提炼策略方向供团队参考。

1.Bachelor’s degree or above; marketing-related majors preferred; 3+ years of overseas KOL marketing experience; 2.Excellent written and verbal English skills, with the ability to conduct independent business negotiations with overseas KOLs and cross-cultural awareness; 3.Proficient in TikTok, Instagram and YouTube mechanisms and ecosystems; strong internet sense, able to judge whether KOL content meets conversion needs; 4.Data-sensitive with basic analytical skills, capable of tracking KOL performance, reporting results and proposing optimization plans.

1、本科及以上学历，市场营销等相关专业优先，3 年以上海外 KOL 营销经验； 2、优秀的英文书面与口语能力，可独立与海外 KOL 商务谈判，具备跨文化沟通意识； 3、熟悉 TikTok/Instagram/YouTube机制与生态，网感强，能判断 KOL 内容是否符合转化需求； 4、对数据敏感，具备基础分析能力，可完成 KOL 效果追踪、汇报并提出优化方向。

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