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Open nowPosted 192 days ago

Paid Ads Specialist广告投放

a9ihi0un9c/fte136 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen nowPaid Ads Specialist广告投放a9ihi0un9c/fte · Beijing, Chinese Mainland
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This job: posted 192 days ago

The posting

1.Plan and execute ad campaigns for the company’s AI products in overseas markets, maximizing performance across platforms including but not limited to Google and Meta; 2.Monitor, analyze, optimize, and report on promotion data and key KPIs on a regular basis; 3.Analyze creative performance, build and optimize creative assets, and drive results for both in-house and agency campaigns; 4.Conduct market and competitor analysis, and propose sustainable optimization recommendations.

1. 负责公司AI产品在海外市场的推广,制定并执行广告投放策略,达成公司要求的推广目标,确保广告投放效果最大化,推广平台包括但不限于Google、Meta等渠道; 2. 负责定期对推广数据及核心关键KPI指标进行监控、分析、优化、总结与汇报; 3. 对推广素材的效果进行分析与沉淀,积累和优化素材资源,推动自投与代投推广效果最大化; 4. 定期调研市场与竞品动态,提出并借鉴可持续优化的建议。

1.Bachelor’s degree or above, with 3+ years of overseas advertising experience; e-commerce promotion experience preferred, AI product Web & App promotion experience a plus; 2.Proficient in overseas ad platforms including Meta, Google, and Bing, with hands-on experience in campaign setup, execution, and review; 3.Strong data-driven mindset, with the ability to derive actionable promotion strategies from data; 4.Good market awareness and product sense, with the ability to build effective promotion strategies based on product features and data analysis; 5.Creative thinking and trend-spotting skills for ad creatives; 6.Highly self-motivated, able to work independently in a fast-paced environment, with good teamwork and communication skills.

1. 本科及以上学历,3年以上海外市场广告推广经验,电商类推广经验优先,有AI类产品Web与App推广经验者优先; 2. 熟悉社交媒体广告(如Meta)、搜索引擎广告(Google、Bing)及其他海外相关广告平台的特性、执行、数据复盘; 3. 具备较强的数据意识,能够从数据中洞察可操作的推广策略并落地执行; 4. 具备较强的市场感知能力、产品意识,能够根据产品特性、分析数据制定有效的推广策略; 5. 具备一定的素材创意、热点捕捉能力,能开脑洞; 6. 具备高度的自驱力,能够在快节奏环境中独立工作,并具有良好的团队沟通能力。

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