The posting
Job Description:
The role of Assistant or Associate Copywriter on the Abercrombie Kids team will focus on developing creative marketing concepts and copy across weekly emails, site content, paid media, and podcast scripts. The ability to create a concise narrative is required—conveying a fashion perspective that reflects the brand’s effortless and elevated positioning, while resonating with the appropriate audience. In addition to writing, this role collaborates closely with design, strategy and merchandising teams to understand customer insights, ensure accuracy of product priorities and demonstrate brand/product differentiators. Successful candidates will have a relentless passion for fashion as well as for our brands, a strong knowledge of copywriting and applicable experience in marketing, preferably retail. All A&F copywriters must possess near-perfect editing and grammar skills and be able to write succinct, clever, on-brand copy that has a clear point of view and a recognizable voice. The ideal applicant is curious, optimistic and highly collaborative while also maintaining a self-starter mindset.
What will you be doing?
- Writing weekly marking emails for abercrombie kids and baby/toddler
- Creating consistent editorial copy and incorporating voice across all touchpoints
- Balancing editorial copy with technical product copy, promo language, navigational copy
- Working closely with seasonal team to ensure follow-through from campaign messaging
- Maintaining constant communication with weekly team to ensure quality and consistency
- Ensuring legal compliance of product claims in copy + meeting customer expectations
- Writing longer-form script copy for podcasts, paid media, and video platforms
- Helping create unique, ownable product names for kids OPM (on-product marketing)
- Writing editorial/romanticized language to define collections and key items on-product
- Staying on top of fashion trends and language, including competitor sites/emails
- Editing copy based on leadership feedback, changes to product, trends, performance, etc.
- Staying curious and up-to-date on fashion trends and industry standard language
- Performing and sharing competitive research with the team to inform copy going forward
- Participating in team collaborations to strengthen the culture, share knowledge and serve as the subject matter expert for email marketing
What will you need to bring?
- All A&F copywriters must possess near-perfect editing and grammar skills and be able to write short, smart, snappy copy that has a clear point of view and a recognizable voice
- Bachelor's degree, preferably in English, Creative Writing or Advertising/ Copywriting, or related experience
- Basic knowledge of marketing principles
- A relentless passion for fashion and working knowledge of retail/product terminology
- 1+ years of copywriting experience, preferably retail
- A portfolio showcasing your creative writing, technical ability, relentless attention to detail and grammar proficiency - please include any relevant samples of your work
- Strong written/verbal communication & exceptional editing skills
- Seamless ability to operate autonomously with strong time management skills
- Ability to multitask and meet tight deadlines in a fast-paced, ever-changing environment
- Open to constructive criticism in collaborative environments and can quickly action upon
- An ongoing interest in fashion and familiarity with our brand/competitors
- Working knowledge of Microsoft Office, Excel, and Teams is mandatory, experience with Mural, AirTable and Figma is helpful but not required
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental, and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off & one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Onsite fitness center
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Company Description
Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.
Learn more about A&F Co. by visiting our corporate website here.
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.
