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Open nowPosted 15 hours ago

Marketing Lead - Merrell & Saucony

Accent Group12 open roles

Where
Cremorne VIC 3121, Australia
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Your applicationOpen nowMarketing Lead - Merrell & SauconyAccent Group · Cremorne VIC 3121, Australia

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

9.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.8%1 day
  2. 4.0%3 days
  3. 9.5%7 days
  4. 15.6%14 days
  5. 33.9%30 days
This job: posted 15 hours ago

The posting

About the Role From the trail to the track, we’re looking for someone who gets the culture behind the brands. Merrell and Saucony each have their own identity, community and purpose. We’re looking for a Marketing Lead who understands what makes them different and knows how to turn that into marketing that connects with people. You’ll bring global brand strategies to life in Australia, creating campaigns, content, partnerships and activations that resonate with outdoor and running communities. Working across digital, social, retail and PR, you’ll help grow both brands while staying true to what makes them special. What you’ll do:

Lead the execution of global and local brand strategies across Merrell and Saucony, ensuring campaigns feel authentic to each brand and resonate with Australian audiences

Localise global campaign toolkits, bringing creative to life with a strong understanding of the local market, consumer and brand positioning

Develop and execute social and digital marketing strategies that connect product, retail and community

Identify and build relationships with athletes, influencers and key opinion leaders who align with each brand and help grow their reach

Work closely with PR, eCommerce, merchandise and retail teams to deliver cohesive campaigns across channels

Support photoshoots and content production, ensuring creative captures each brand’s identity and speaks to its audience

Partner with store experience teams to bring campaigns into the retail environment and create engaging in-store experiences

Collaborate with external agencies and partners to deliver events, collaborations and activations that build brand awareness and community engagement

Work with global brand stakeholders to align local marketing activity with international strategy and priorities

Monitor campaign performance, report on results and use insights to measure ROI and identify opportunities for improvement

What we’re looking for:

Experience in brand or trade marketing, ideally within sport, running, outdoor or lifestyle

A genuine interest in running, outdoor adventure or performance culture

A strong understanding of what makes a brand distinctive and how to connect with its audience

Experience delivering campaigns across digital, social, partnerships and activations

A creative, hands-on approach with strong attention to detail

Someone who can manage multiple priorities, collaborate across teams and deliver commercially focused results

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