The posting
About This Role
The Senior Marketing Analyst provides analytical support and strategic insights to the Consumer Marketing and Ace Rewards teams. This position will work cross functionally with internal business partners to leverage data and insights to aid in developing strategic Marketing initiatives in order to drive traffic and profitable sales for our retailers.
In addition, it will be responsible for performing in-depth analyses, interpreting results, leveraging industry knowledge and utilizing historical data to turn insights into action. The Senior Marketing Analyst will be able to synthesize data and present the insights story, clearly and concisely.
What You’ll Do
Drive Marketing Strategy and Execution:
- Works independently with the Marketing team to provide analytical support and strategic recommendations for marketing campaigns, brand initiatives, focus categories and promotional efforts.
- Partners with Marketing team to understand category and brand performance as well as the impact on growth in market share.
- Leveraging the Ace Rewards member database, provide customer insight for transactional and customer purchase behavior trends for marketing, merchandising and store operations. Utilize the insights to develop test design and measurement plans for key strategic growth strategies, across all channels and verticals.
Results/Analysis/Insights:
- Independently supports analytical needs of business partners by understanding the purpose of the Marketing efforts, provides a forecast or proforma to estimate impact, defines metrics for measurement, reports results in a timely manner and provides strategic recommendations to impact future Marketing efforts.
- Additionally, performs ad-hoc deep dive analyses to uncover trends, areas of opportunity or areas of concern.
Reports/Dashboards/Automation:
- Identify need for automation of repeated requests.
- Educates retailers on key drivers of Ace Rewards success utilizing the Ace Rewards scorecards, the RAD and other ADW reporting metrics.
- Brings new report needs to upper management to drive higher retailer engagement and acceptance.
Data/Tools/Technology:
- Proficient understanding of data structure, tables and fields
- Proficient understanding of data mining and querying tools.
- Proactively identifies ways to streamline and create data efficiencies with existing technology.
- Develops time saving report improvements leveraging analytical tools such as Alteryx, Microsoft Power BI and Databricks
- Identifies opportunities for process improvement. Monitors data for accuracy and ensures results are reported accurately and flawlessly.
Who You Are
You are highly analytical and enjoy transforming complex data into clear, actionable insights. You thrive in collaborative environments and are motivated to drive fact-based decision making that improves marketing performance. You realize the importance of telling the story, not just sharing the data.
Required Skills :
- 5-7 years Marketing / Business Analytics Experience
- Bachelor’s degree in marketing Analytics / Data Science, Math/Stats; MBA/MS a plus
- Analytical, quantitative and critical thinking expertise; SQL, Alteryx and Databricks experience a plus
- Fundamental understanding of key financial / retail metrics
- Familiarity with insights and analytic tools and techniques, including transactional detail-level data, CRM technologies and consumer segmentation/targeting; familiarity with various data sources
- Ability to collaborate and lead effective partner relationships
- Proficient with MS Excel and PowerPoint; experience with data mining and query tools, BI reporting tools or CRM tools
- Self-starter with a strong drive, highly motivated to make change and bring about fact-driven decisions
- Excellent written and verbal communication skills
WORK AUTHORIZATION: This position is not eligible for employment visa sponsorship now or in the future.
#LI-JK1
Compensation Details:
$89400 - $110700 per year
Why should you join our team?
We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don’t often see values like these in most corporate statements, but Ace is different. These things are important to us. They represent our commitment to the company, our employees, to Ace retailers and to the Ace brand.
In addition to providing our employees a great culture, Ace also offers competitive benefits* that address life’s necessities and perks, many of which expand and improve year after year, including:
- Incentive opportunities, based on role/grade level (company growth over the past 5 years resulted in incentives being paid out at an average of 122% of your target opportunity!)
- Generous 401(k) retirement savings plan with a fully vested matching contribution the first year in addition to quarterly contributions and annual discretionary contribution (once eligibility requirements have been met). Over the past 5 years, company contributions (matching, quarterly & discretionary) for fully eligible employees have averaged 10% of total eligible compensation
- Comprehensive health coverage (medical, dental, vision and disability – up to 26 weeks short-term disability and long-term disability) & life insurance benefits for you and your dependents
- 21 days of vacation immediately available (prorated in the first year) and up to 6 paid holidays depending on the month of hire
- Company Car, phone and fuel card are provided for field-based positions
- Your career at Ace is more than just a job. It’s a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities – and we support our employees in doing the same by offering an annual Ace Cares Week, 20 hours off work per year to volunteer at an organization of your choice, opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation
- Ace invests in every employee we hire, with a key focus on development and coaching. We offer on-site classes, facilitator-led courses, and a generous tuition assistance program, plus a performance management approach that goes beyond the typical annual review
- We know the work environment matters. That’s why Ace holds frequent campus events like Employee Appreciation Week, vendor demos, cookouts, and merchandise sales
- We bring them to you! Services such as mobile spas, auto maintenance, car wash and detailing, dry cleaning, dentists, eye doctors, flu shots, recycling and more!
- Employee discounts on Ace merchandise (including top brands like Weber, Traeger, Yeti, Craftsman, DeWalt and more), travel, fitness, computers and thousands more
- Birth/Adoption bonding paid time off
- Adoption cost reimbursement
- Employee Assistance Program (EAP) – access to free visits to therapists and lawyers, guidance on financial matters, elder and childcare, and assistance with tickets to entertainment events
- Identity theft protection
* Benefits are provided in compliance with applicable policies.
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We want to hear from you! When most people think of career opportunities with Ace Hardware, they often think of the helpful cashiers and sales associates at their local store. However, have you also considered the people behind the scenes who select, promote, ship and process the invoices for more than 75,000 products? Maybe you haven't, but we'd like you to. Because together we help our customers take care of their homes. Come find out why a career with the Ace Hardware Corporation is one of America's best kept secrets.
Equal Opportunity Employer Ace Hardware Corporation is committed to a policy of promoting equal employment opportunities. The company recognizes the importance of diversity and leveraging the skills and talents of all people to the mutual advantage of each individual and the organization. The company is committed to the prevention of employment discrimination related to race, religion, color, sex (including sexual harassment), gender identity, national origin, age, marital status, disability and military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
Disclaimer
The pay range for this position starts as listed in the job posting, but could be higher based on education and experience. Please note, compensation decisions are dependent on the facts and circumstances of each opening. We take into consideration the minimum requirements outlined in the job description, such as an individual’s education, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.
Be aware that salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Ace position description for the accurate starting pay range information and feel free to discuss this with a Talent Acquisition professional if you are chosen to move forward with an interview.
This written “Position Description” is not intended to cover all aspects of the position listed. It is meant to cover the basic/general essential job functions of a particular position. Ace Hardware Corporation reserves the right to change job duties, including essential job functions, according to business necessity.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
