The posting
Acronis is a global leader in cyber protection, delivering AI-powered protection for productive MSPs in a single, natively integrated platform that unifies operations management, cybersecurity, and data protection. Driven by our mission to protect, manage and automate every workload that businesses and lives depend on, we’ve built the industry’s only all-in-one solution.
In the role of Analyst Relations Manager you will help strengthen our position with the industry analysts and research firms shaping the cybersecurity, data protection and managed service provider markets.
This is a strategic, highly visible role at the intersection of Product Marketing, Product Management, Communications and executive leadership. You will build trusted relationships with influential analysts, translate Acronis' product and business strategy into compelling market narratives, and ensure analyst insights inform how we position our technology, products and market opportunities.
You will own analyst engagement across key areas of Acronis' business, including cybersecurity, endpoint protection, backup and disaster recovery, cyber resilience, MSP platforms, and emerging areas such as AI and OT/industrial cyber resilience.
The successful candidate combines strong technology and market understanding with excellent relationship management, communication, project management and execution skills. You may already be an Analyst Relations professional, or you may come from Product Marketing or a related strategic marketing discipline with significant experience working with analysts and managing complex cross-functional projects.
WHAT YOU'LL DO
Own Analyst Relationships and Engagement
- Build and maintain strong, trusted relationships with key industry analysts and research firms across Acronis’ priority coverage areas, in close partnership with the global AR lead.
- Coordinate and participate in regular analyst briefings, inquiries, strategic discussions, executive meetings and events, ensuring consistent and high-quality engagement throughout the year.
- Support the development and execution of engagement plans for priority analysts and firms based on their influence, research agendas and relevance to Acronis’ strategic priorities.
- Identify and facilitate opportunities to connect analysts with Acronis executives, product leaders, cybersecurity researchers and subject-matter experts.
- Support and coordinate analyst engagement around major product launches, corporate announcements, Acronis events and strategic initiatives.
Strengthen Acronis' Market Position
- Support the execution of analyst relations programs that increase recognition of Acronis as a leading cyber protection, cybersecurity, data protection and MSP platform provider, in alignment with the global AR strategy.
- Help build and reinforce analyst understanding of Acronis' differentiated approach: a natively integrated platform that enables service providers and IT teams to protect, manage and automate their environments.
- Partner closely with Product Marketing and Product Management to translate complex product capabilities, technology developments and roadmap priorities into clear and consistent analyst narratives.
- Capture and share analyst feedback to help inform and strengthen Acronis' messaging, positioning and go-to-market strategy, working through the global AR function and cross-functional stakeholders.
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Lead Strategic Analyst Evaluations
- Manage Acronis' participation in relevant analyst evaluations, rankings and market research, including Magic Quadrants, MarketScapes, Matrices, Radars, Market Guides and other major industry assessments.Work cross-functionally to understand evaluation criteria, identify gaps and build action plans to improve Acronis' eligibility and competitive positioning.Coordinate submissions, evidence gathering, product demonstrations, customer references, executive participation and analyst follow-up.Track upcoming research and evaluation calendars and identify new opportunities where Acronis should seek inclusion or stronger recognition.Partner with Marketing and Communications teams to maximize the value of positive analyst recognition through campaigns, content, sales enablement and external communications.
Turn Analyst Intelligence into Business Insight
- Gather and synthesize analyst perspectives on market trends, competitors, technology developments, customer requirements and emerging opportunities.Provide actionable intelligence to Product, Product Marketing, Sales, Communications and senior leadership.Track how analysts perceive Acronis and its competitors and identify changes in market definitions, evaluation criteria and buying priorities that could affect Acronis.Bring relevant analyst insights back into product strategy, messaging, competitive positioning and go-to-market planning.Maintain clear visibility into analyst coverage, interactions, upcoming research and Acronis' progress against AR priorities.
Prepare and Advise Senior Leaders
- Work closely with product marketing, product management and communications team to prepare executives and subject-matter experts for high-value analyst interactions.Develop briefing documents, presentations, narratives, key messages, competitive context and anticipated Q&A.Brief spokespeople on analyst expectations and ensure discussions support both the immediate engagement and Acronis' longer-term positioning objectives.
Measure and Improve the AR Program
- Together with AR Lead, establish clear objectives and KPIs for analyst engagement and report regularly on progress and outcomes.Track the quality and frequency of analyst interactions, research inclusion, evaluation performance, analyst sentiment and improvements in Acronis' market positioning.Evaluate analyst firm relationships and subscriptions based on their strategic value to Acronis.Continuously identify opportunities to improve the effectiveness and business impact of the analyst relations program.
WHO WE'RE LOOKING FOR
- 5+ years of relevant experience in Analyst Relations, Product Marketing, Product Communications, Competitive Intelligence or another strategic technology marketing function.
- Demonstrated experience working directly with technology industry analysts and research firms. Direct relationships with analysts covering cybersecurity, infrastructure, data protection, MSPs or enterprise technology are a strong advantage.
- Strong understanding of B2B technology markets, including how analyst research, market evaluations and vendor positioning influence customers, partners and technology markets.
- Experience with analyst evaluations such as Gartner Magic Quadrants, IDC MarketScapes, Forrester Waves, Canalys Matrices or comparable research is highly desirable.
- Strong Product Marketing capabilities, including positioning, messaging, competitive analysis, market segmentation and go-to-market strategy.
- Ability to quickly understand complex technology and translate technical capabilities into clear, credible and differentiated business narratives.
- Strong analytical skills and the ability to turn analyst feedback, competitive intelligence and market research into actionable recommendations.
- Excellent written, verbal and presentation skills in English.
- Confidence working directly with senior executives and the ability to prepare and advise leaders for high-stakes external conversations.
- Strong relationship-building and influencing skills, including the ability to align stakeholders across Product, Marketing, Sales, Communications and Leadership.
- Excellent project management skills and the ability to manage multiple analyst relationships, evaluations and internal workstreams simultaneously.
- A proactive, self-directed working style with strong attention to detail and accountability for results.
- Experience in cybersecurity, endpoint security, data protection, backup and disaster recovery, SaaS, managed services/MSPs or enterprise software is strongly preferred.
WHO WE ARE
A Swiss company founded in Singapore in 2003, Acronis offers over twenty years of innovation with 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 21,000 service providers to protect more than 750,000 businesses.
Our corporate culture centers on innovation, accountability, and impact. We encourage our people to think boldly, challenge conventional approaches, and take ownership of outcomes. As a member of our global “A-Team,” you’ll operate in a high-growth, fast-paced environment where resilience, adaptability, and a commitment to continuous improvement drive success.
OUR INTERVIEW PRACTICES
To ensure a fair and genuine hiring process, candidates are expected to participate in interviews without the use of AI tools, automated prompts, or third-party assistance. Interviews are designed to assess individual skills, experience, and communication style, and we value authentic, real-time interaction.
Use of AI or external assistance during live interviews may result in disqualification. For roles where AI skills are being evaluated, permitted use of AI tools will be clearly communicated in advance. Candidates may be asked to disable virtual backgrounds or participate in in-person interviews. All employment offers are contingent upon successful completion of applicable criminal, education and identity background checks.
Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.
