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Open nowPosted 14 days ago

CRM & CDP Solution Analyst

acvrouge4 open roles

Where
1440 Rue Sainte-Catherine, Montréal, QC H3G 1R8, Canada
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Your applicationOpen nowCRM & CDP Solution Analystacvrouge · 1440 Rue Sainte-Catherine, Montréal, QC H3G 1R8, Canada

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The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
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  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 14 days ago

The posting

  Don’t miss this opportunity! Submit your application by October 2, 2026 to be considered for this exciting opportunity.   WHAT YOU'LL BE DOING Air Canada Vacations is embarking on a major transformation through the Leapfrog program, including the implementation of a new Microsoft Dynamics CRM and Bloomreach Customer Data Platform (CDP).    We are seeking a Senior CRM & CDP Solution Analyst to play a critical role in the functional design, business alignment, and successful delivery of these platforms. This role will work closely with business stakeholders, IT teams, and external system integrators to ensure that customer, sales, service, and marketing requirements are translated into scalable, best‑practice CRM and CDP solutions.    This is a hands‑on delivery role focused on implementation and transition to support.    Key Responsibilities 

Act as the functional subject matter expert (SME) for Microsoft Dynamics CRM and Bloomreach CDP during implementation 

Lead the elicitation, analysis, and documentation of business requirements across: 

Customer Service and Call Centre operations 

Marketing, campaigns, journeys, and personalization 

Sales and customer lifecycle management 

Translate business needs into: 

CRM configurations (entities, processes, workflows) 

CDP use cases (segmentation, identity resolution logic, activation rules) 

Collaborate with external System Integrators to: 

Review and validate functional designs 

Ensure alignment with ACV business objectives and best practices 

Balance out‑of‑the‑box capabilities versus custom solutions 

Define and manage: 

User stories, use cases, and acceptance criteria 

End‑to‑end business scenarios spanning CRM and CDP 

Support User Acceptance Testing (UAT), defect triage, and go‑live readiness Contribute to internal knowledge transfer and post‑implementation support readiness

  WHAT YOU BRING TO THE TEAM

Bachelor’s degree in Information Systems, Business, Computer Science, Engineering, or a related field 

An equivalent combination of education and relevant experience will be considered 

Microsoft Dynamics 365 certifications (e.g., Customer Engagement, Sales, Customer Service, or Marketing) 

Customer Data Platform (CDP) or marketing technology certifications (e.g., Bloomreach, Salesforce CDP, Adobe) 

Business Analysis certifications (e.g., CBAP, CCBA, PMI‑PBA) 

Agile / delivery framework certifications (e.g., Scrum, SAFe, Agile BA) 

  Required Qualifications 

5+ years of experience as a Business Analyst, Solution Analyst, or Functional Analyst 

Hands on experience with Microsoft Dynamics 365 CRM (Sales, Service, Marketing modules) 

Practical experience with a Customer Data Platform (CDP) or marketing data platform (e.g., Bloomreach, Salesforce CDP, Adobe, Tealium) 

Strong understanding of:  

Customer data models and 360 concepts 

Segmentation, customer journeys, and personalization 

Omnichannel customer experience 

Proven ability to work effectively with business stakeholders, IT teams, and external vendors 

Excellent communication, facilitation, and documentation skills 

Bilingual in French and English (Verbal & Written) 

  Technical Skills 

Configuration‑driven CRM solutions (no‑code / low‑code mindset) 

CDP experience (Bloomreach preferred): segmentation, journeys, activation 

Customer 360 concepts: identity resolution, deduplication, unified profiles 

CRM–CDP integration literacy (data flows and dependencies) 

Data ingestion concepts: real‑time and batch 

Journey and campaign analytics requirements (ROI, conversion, response rates) 

  Leadership & Interpersonal Skills 

Strong verbal and written communication skills 

Ability to engage and influence stakeholders across business and IT 

Collaborative, team‑oriented working style 

Ability to lead workshops and functional discussions 

Influence decisions without formal authority 

Sound judgment and decision‑making skills 

Comfortable leading through ambiguity and change 

 

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