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Publisher Sourcing & Onboarding
- Source and onboard publishers aligned with campaign requirements and internal quality benchmarks.
- Evaluate publisher credibility, traffic sources, compliance standards, and integration readiness before onboarding.
- Be selective about the partners we bring on: prioritize publishers who deliver consistent, quality traffic and can support
- campaigns over the long term.
- Reject traffic from emulators, SDK spoofing, or other questionable sources.
- Coordinate publisher account setup and initial enablement as per internal guidelines.
- Maintain onboarding documentation and partner records for all onboarded publishers.
- Hand over onboarded publisher accounts to designated internal account managers after onboarding is complete.
Publisher–Campaign Matching
- Before approaching partners, review each campaign's GEO, vertical, KPI, traffic source, target audience, volume, and quality
- requirements.
- Identify the publishers best suited to each campaign based on audience, GEO, traffic source, volume capability, and previous
- performance (for example, for casino or betting campaigns, identify partners with the relevant audience, traffic, and track
- record).
- Build and maintain a clear understanding of who to approach, why, and which campaigns suit each publisher.
- Proactively recommend suitable campaigns from the available offer list when a publisher is not ready to run their requested
- campaign, while the wider team continues working on their wishlist.
Campaign Requirements & Feasibility
- Gain a full understanding of each campaign's KPI, GEO, tracking, attribution model, payout, traffic restrictions, and quality
- requirements before launch.
- Ensure attribution models (such as CTA, VTA, or CTV) are clearly understood and communicated, so only publishers who can
- support the required model are approached.
- Perform campaign feasibility checks, validating publisher availability, traffic suitability, expected volumes, and technical
- readiness.
- Deliver a clear feasibility outcome within a reasonable timeframe, with a maximum target of one week. Where a campaign is
- not feasible, communicate this promptly to the Account Manager so they can move forward.
Publisher Relationships
- Build deep, trust-based relationships so publishers are willing to test campaigns on your recommendation, even when a
- campaign is not an exact match for their initial request.
- Maintain regular contact with key publishers through scheduled calls and, where possible, in-person meetings.
Payout & Margin Negotiation
- Negotiate publisher payouts that keep publishers motivated while maintaining a healthy margin for the company.
- Set clear expectations with publishers on quality and delivery.
Account Management Coordination
- Maintain regular communication with each Account Manager, sharing short, useful updates on campaign status, publisher
- feedback, requirements, and any support needed.
- Keep teams aligned so the company can respond quickly and efficiently to partner needs.
- Share feasibility inputs and recommendations with internal teams.
Integrations & Platform Coordination
- Work with API-based publishers, preferably on Affise.
- Oversee publisher account setup, postback implementation, and integration testing.
- Coordinate integration timelines and troubleshooting with internal technical and operations teams
