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Open nowPosted 597 days ago

Marketing Manager (SMS Strategies)

advolta1 open role

Where
International
Work mode
Remote
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Your applicationOpen nowMarketing Manager (SMS Strategies)advolta · International

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 597 days ago

The posting

At SmartSenders.ai, we are committed to excellence in communication technology, transforming the way businesses connect with their audiences through innovation and integrity. We are a young and dynamic team, fostering an environment of creativity, collaboration, and professional growth.

We seek a data-driven strategiest to lead and optimize our SMS campaigns. The ideal candidate will collaborate closely with cross-functional teams to develop personalized, impactful SMS marketing strategies that align with our broader marketing goals.

Key Responsibilities:

SMS Campaign Management:

  • Develop and implement SMS marketing strategies to drive customer engagement and retention.
  • Manage high-volume SMS campaigns that align with CRM marketing objectives.
  • Utilize customer data and segmentation to craft personalized and relevant SMS content.
  • Oversee the proper use of shortcodes and longcodes, ensuring compliance with regulatory guidelines and audience targeting best practices.

Data Analysis & Optimization:

  • Monitor and analyze SMS campaign performance, tracking key metrics such as click-through rates, engagement, and conversions.
  • Conduct A/B testing to optimize messaging, timing, and segmentation for maximum effectiveness.
  • Work closely with analytics and marketing teams to integrate SMS insights into broader CRM reporting and KPIs.

Cross-Channel Coordination:

  • Partner with the Email Marketing Manager and other team members to develop cohesive, multi-channel campaigns.
  • Identify opportunities to integrate SMS into customer journey flows to enhance engagement and boost Customer Lifetime Value (LTV).

Compliance & Best Practices:

  • Ensure SMS campaigns comply with industry regulations (e.g., TCPA, GDPR) and best practices.
  • Manage the acquisition and maintenance of shortcodes and longcodes, ensuring regulatory adherence.
  • Stay updated on industry trends and competitor strategies to keep SMS marketing innovative and compliant.

Requirements:

  • 3+ years of experience in SMS marketing (U.S. market experience is mandatory).
  • Strong analytical skills with a data-driven approach to decision-making; proficiency in Excel.
  • Familiarity with SMS marketing platforms and customer segmentation strategies.
  • Hands-on experience managing shortcodes and longcodes, including knowledge of regulatory requirements and best practices.
  • Understanding of customer journey planning and A/B testing methodologies.
  • Excellent project management and communication skills with cross-functional collaboration experience.
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